History (Fifteen Year War) Essay Example | Topics and Well Written Essays - 750 words

History (Fifteen Year War) - Essay Example In the context of the Sino-Japanese War and the Pacific World War, collectively known as the Fifteen Years War, the reasons for its successes in not spawning staunch resistance from East Asia proved to be the same reasons in the demise of the promise of liberation and ultimately, the Japanese occupation. The annexing of Korea and Manchuria provided momentum for Japan to strengthen its military and industrialize its economy. In the 1940s, Second World War in the Pacific broke out, initially won by the Japanese, and the commissioning of its message of liberation. The Greater East Asia Co-Prosperity Sphere (GEACPS) was proposed to consolidate the socio-economic interests of the Japanese empire and newly-conquered Asian states (including Australia Pacific islands) in order to achieve its promulgated objective of liberating Greater East Asia from Western imperialismii. The Japanese invasion was fast and deadly, taking only a few months from the Pearl Harbor incident. It would not be as rapid, however, if the Asian states have bitterly fought the Japanese. In 1937, Japanese forces were intercepted by Chinese forces on their way to Nanking. The delay angered the Japanese, so when they finally reached the Kuomintang capital, the Japanese mercilessly destroyed the city, killing, torturing and beheading some 30,000 citizensiii. Through the stories of the unharmed European and American nationals, the Rape of Nanking was known, reminding Asians of the severe consequences of mounting a resistance to Japanese occupation. Likewise, surrendering to the Japanese would propel the economic development of the region. Such was the case after the capture of Manchuria, despite the underhanded bombing of Mukdeniv, incited by the Japanese themselves. Over a short span of time, the utilization of Chinese resources for Japanese superior knowledge and technical ability, transformed Manchuria to become an urbanized industrial complex. Such

What are the pros and cons to bilateral versus multilateral aid Essay

What are the pros and cons to bilateral versus multilateral aid - Essay Example Finally, research reports reveal that the top ranking agencies in best practice are multilateral donors with World Bank’s International Development Bank (IDA) leading. The article ranks agencies according to their effectiveness in transparency. The World Bank group is ranks in the â€Å"good and â€Å"fair† category while bilateral agencies rank in the â€Å"poor† category with exception of UK’s DFID which ranks as good. This is important to the research in supporting the effectiveness of multilateral aid. The article discusses â€Å"best practices† in the way official aid is given and how an ideal agency behaves. It looks at issues such as transparency, specialization, selectivity, ineffective aid channels like tied aid and overhead costs. These agencies are classified into bilateral and multilateral agencies and multilateral agencies were found to rank high while UN agencies were ranked the worst. The article is important in helping to understand the aid agencies and their role in international development. The article discusses the influence of the U.S or donors on multilateral institutions such as the World Bank thus hindering their achievement of millennium development goals and development effectiveness. It is helpful in understanding the workings of Bretton Wood institutions and the disadvantages they have due to donor influence. The book contains articles by leading scholars and practitioners and has chapters dedicated to actors and aid agencies hence it is important in understanding bilateral and multilateral aid and importance to development. The book gives an account of difficulties faced by countries due to bilateral aid from many sources and neglect of some countries. It is important for the research in assessing the disadvantages and advantages of bilateral

Steps To Developing The Marcom Plan Marketing Essay

Steps To Developing The Marcom Plan Marketing Essay A strategic plan is an organizations way to define the direction in which it is going to go in terms of performance and the way it is going to allocate its resources in order to do so. To define the strategy of the organization, it is important to recognize its current standing and the possible opportunities through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions: What do we do? For the NGO and Productivity Board context, we are going to raise the awareness of the general public concerning productivity. For whom do we do it? This is going to be by following our marcom plan. How do we excel? This can be done by ensuring that the disadvantages to over providing information are alleviated. A strategic plan must be in line with the missions vision, mission statement, values and strategies. Our duty as advisors of the NGO is to use the tools of the strategic plan i.e. PESTEL, SWOT, ATM approach etc. (which are discussed earlier in this assignment) and devise a marcom plan in order to determine the overall direction of the organization as well as plan the allocation of resources. The marcom plan is defined in detail in the following sections. 8.1 Marcom plan Marcom is an abbreviation for marketing communications. Marcom is targeted communication and interaction with customers by using one or more means of media, such as direct mail, the press, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single tactic of communication (or advertising), but more frequently combines several means. Marketing communication wires the development of brand awareness, which means that consumers deduce information about the product into insights about the products characteristics and its position within the bigger market. Businesses also use marketing communication to preserve the products existing customer base, and to strengthen relationships with customers and suppliers. Marcom strategy defines the businesss plan for product information dissemination and brand awareness development. 8.2 Marketing communications planning framework (Model) The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan created by Chris Fill. The MCPF is intended to solve the inadequacies of other frameworks. Fig 3: Marketing communication planning framework The above diagram shows the marketing communications planning frame work. We have already covered the context analysis through the earlier chapters of this assignment through the components of this analysis which includes: Define market or subject Trend Analysis Competitor Analysis Opportunities and Threats Organization Analysis SWOT-i matrix Strategic Plan The other factors of the marketing communication framework (Promotional Goals, Strategy, Communication Mix and Control and Evaluation) will be provided in Task 2, i.e. the recommendations that will be provided by each group member. This plan will have to make in a very systematic manner, assuming certain procedures have been made before the recommendations can be devised. These procedures are discussed in the following section. 8.3 Steps to developing the Marcom plan Marcom (marketing communication) plans can be very expensive. Developing a marcom plan in a systematic manner is crucial to spending its budget optimally and efficiently. Some steps in preparing a plan are as follows: Analyzing the Market Situation (Situation Analysis) Here we ought to know what position we presently hold in minds of prospects, what position we want to achieve, the action plan we have to undertake in order to attain that position, whether there is a unique difference in our products and whether that difference can be developed. For the purpose of our assignment we see that our NGO coupled with the Productivity Promotion Board is not in a competitive position and Define the Purchase (Or Information Receiving) Environment The marketing communications receiver and the buying influence pattern of the customer should be identified. The productivity context does not include goods being bought, hence this is not necessary. However study must be made whether the public is more responsive to one type of marketing than another or in one particular period than another. For example in the festive season (Christmas and New Year) very few people if not no one will bother about any productivity campaign. Establish the Marketing Objectives These objectives can vary from product to product. For the NGO with the PPB (Productivity Promotion Board) it includes the awareness of the general public concerning productivity and making everyone engaged in the productivity movement. Select Positioning Concepts Most Suited to Purchasing Environment The market positioning of the product should be made after considering the life cycle of the product, i.e. we should identify at what stage in its life cycle is the product which is to be promoted (Growth, maturity, saturation or decline). However for the purpose of the productivity context, there is no revenue to be considered following the sale of any product, hence the campaign for productivity awareness is not in any way affected by a product life cycle. Confirm the Basic Marketing Strategy This involves choosing among a list of alternatives the best marketing strategy for the product according to the market conditions and the product life cycle. This will further be discussed in Task 2 of this assignment. Create the Communication Objective whereby each objective should be Specific, Realistic, and Measurable The objective in this case, is a specific communication task to be accomplished among a defined audience in a given amount of time. An objective should be stated in terms of expected results, not in terms of activities or processes, i.e. for example to establish a 35% preference for Brand X among a target of 20000 buyers Develop Strategy A strategy outlines how the objective is to be accomplished. Communication strategies often deal with the message and identify the overall communications approach to be used; e.g. communicate the cost savings in using Brand A via testimonial advertising to be identified buying influences in the target markets. A wide variety of communication means can be used, for example space advertising, direct mail, PR activities, Trade shows, etc. The strategy must determine the proper allocation of resources that the budget permits into several categories in order to achieve the stated objectives. This will further be discussed in Task 2 of this assignment. Develop Tactics Tactics refer to the specific steps or procedures to be taken in order to meet objectives. They often deal with media as the media plans represent the actual tools which will be used to accomplish the desired result, for example to advertise throughout the year on television. This will further be discussed in Task 2 of this assignment. Benefits of having a Marcom plan Marcom is the promotions component of the marketing mix that comprises of product, price and placement. The key aspects of marketing communication include senders diffusing information to receivers via media. The firm which is marketing its product or service is very often the sender, while consumers are the receivers. Many businesses discuss marketing communications in terms of the marketing communication mix, which is also known as integrated marketing communications (IMC). The essential benefits of IMC include advertising, personal selling, public relations, sales promotions and direct marketing. Advertising Advertisements in the IMC mix are mainly paid commercials in media such as TV, radio, press, billboards and websites. Advertisements are good at updating and convincing mass audiences. Advertising reaches consumers both before and after the contact with the product being marketed. This before-and-after effect helps with valuable word-of-mouth publicizing as consumers recall the information they will receive through the productivity campaign. Public Relations Public relations are indirect communications through news outlets and other credible sources. This type of marketing communication requires the cooperation of the news media. The public is likely to believe public relations messages above all other types of marketing communications. Public relations will reach the public best before they make their purchase. Direct Marketing Direct marketing is marketing communication through postal mail, email or over the telephone. It is information that is prepared quickly and customized to consumers whose contact information is kept in the businesss database. Direct marketing creates a rapport with the targeted person. Operating not unlike sales promotions, direct marketing affects the public instantly. 8.5 Disadvantages to Providing Too Much Communication Strategy Communication strategies are employed by companies of all sizes. These strategies are aimed at determining how information will be circulated to the public when it comes to new product launches, PR or marketing in general. Communication tactics can also refer to the way in which businesses converse with stakeholders and staff. In the development and implementation these strategies, however, companies need to be watchful to not provide too much communication. There can be disadvantages to doing so. Sensitivity One of the detriments to providing too much communication is that it may result in some sensitive information being leaked to the public. This can be especially dangerous in the case our NGO in the way that if one piece of information is leaked that contradicts our marketing campaign, then our message will come off as confusing and unclear to the public. Also, this will harm our credibility and reputation in the publics eye. Brand Brand image is important for business. A business brand is its individual and core identity. The struggles for promotion at times flood the market with advertisements, and this can erode the effectiveness of the publicizing effort. Too much promotion may send the wrong meaning to the customer base and harm the brands reputation. 8.5.3 Control When information is spread to the public regarding a company or an organization, there is always the risk of someone misusing that information in a detrimental way. This could damage the business reputation and hurt its standing in the business community. By limiting the flow of information to outsiders, the marketing manager can keep a tight control over the information and determine how and when it is shared with others. This also means limiting the information as it shared within the company as well. Employees should always be among the first to know important information but only as necessary. Miscommunication Miscommunication is also a potential drawback to providing too much communication. When communication is provided frequently, it is possible that errors may occur and transfer a message that was not originally intended. Miscommunication can lead to public relations concerns that can be risky for the company and its reputation.

Fly Away Peter and Heart of Darkness :: Essays Papers

Fly Away Peter and Heart of Darkness Fly Away Peter, written by David Malouf, is set in 1914-1915 during the period of World War One. The story of the main character, Jim, begins in his home in rural Queensland before embarking on a journey in France to fight in the war. Heart of Darkness, written by Joseph Conrad, is set in a similar period of time. The main character Marlow’s journey is to the Congo, which had recently become a part of the Belgium Empire. Both characters undertake a physical, intellectual and spiritual journey. They also learn about themselves individually as well as about humanity which brings them to question the meaning of life. At the beginning of the two novels, both Jim and Marlow are somewhat innocent to what lay ahead of them. Malouf describes Jim as being in a state of ‘dangerous innocence’ in the early chapters of Fly Away Peter. He is portrayed as being a person who is not well educated, has limited experience of the world and doesn’t like change. ‘New views of the things didn’t interest him†¦Ã¢â‚¬â„¢ pg. 50. In Heart of Darkness, Conrad portrays Marlow as a man who loves adventure, which is quite unlike the character of Jim. He has seen and experienced much of the world. However, he is innocent because he has never been to a place like Africa where colonialism exists. He has always lived in a civilized world controlled by rules and regulations and so has never witnessed the effect lack of restraint can have on people. As Jim and Marlow undertake their physical journeys, both begin to lose their innocence and gain knowledge of the world. Jim begins to lose his innocence when he goes to Brisbane and sees how the news of war affects people. The change makes him realize he wants to experience more in his life and so enlists to fight in the war. On arrival in France Jim finds himself in a ‘world unlike anything he had ever known or imagined.’ p58 He experienced the horrors and living and fighting in the trenches and the way war transformed soldiers into different people that became unrecognizable. As he sees the people killed and replaced and killed again he becomes a veteran of war and feels himself growing older. Marlow begins to lose his innocence when he arrives in Africa and witnesses the effects of colonialism.

College Essay: Loosing School Essay

â€Å"If you don’t want to take school seriously, then I guess I’ll look forward to seeing you working your shift at McDonald’s when I stop by for the fries†. This is what my mom told me when I was an eighth grader. My parents are very accomplished people; my mother is a registered nurse and my father is a lawyer. So her words cut deep and hit me where it hurt. Why was she telling me this? Because I deserved every bit of it. I was at a point in my life when I was very immature. I was a bad egg, a wannabe â€Å"cool kid†, and a class clown. I used to be a small kid, but I grew taller way before others in my own age group. So after a while, my self-esteem rose back to its normal height and I became used to being the biggest kid in my class. This followed me all through middle school. When I was an eighth grader, I took advantage of this and used the size of my body to inflict fear in other students. Not only did I utilize my height as a fear factor, but also I imposed dread with the people I hung around. I was what is described as a â€Å"tomboy†, and I was friends with guys that I would use as threats to get what I desired from others. I was a bully. My school was quite loose with the bullying policy, so every time I got in trouble, I would weasel myself out of the situation by getting my friends to bear false witness to my fabricated stories. By the middle of the school year, it seemed like I was more feared than adored by most of my fellow students. This should have sickened me, but instead it gave me a twisted sense of pride. The school district was ready to suspend me. Not only was I making my fellow classmates uncomfortable, but it was now affecting my academics. And ever since I first learned the meaning of the word â€Å"important†, my parents have hounded into my head that academics are crucial to my future; academics determine your future existence. What kind of reputation was I leaving for the Michaels family name? As soon as I would leave middle school and enter high school, my brother would be entering middle school. He didn’t deserve to cross the threshold of elementary to middle school with a bad reputation waiting for him. On the days I was in a better mood, I would let my poor friend choice control me and I would walk around with my â€Å"friends† and skip class. Even  when I did go to class, I would show up to class late. I lived fairly far from school, so I had to take the bus to school. Both of my parents worked early; by the time I had to wake up for school, they were on their way out and headed to work. This meant that if I chose not to go to school I could stay home. Even if I was late and missed the bus, I had no way to get to school. Now, not only did I have a chance of getting suspended or even expelled for bullying, but also because of my poor attendance. And because I was rarely in class, my grades were suffering, lowering my GPA and almost making it harder to graduate and move on into high school. And this was quite ironic, considering that I had always been known as a bright child before this charade began. With all the stress of strenuous work and a full schedule, my father now also had to worry about what was going on with me. And it was safe to say that I had always been what is known as a â€Å"daddy’s girl†, so this extremely discomforted him. He was constantly receiving phone calls from school teachers and counselors, constantly having to take days off of work to have parent/teacher meetings. All of this was driving my father insane, emotional-wise. He was at a breaking point. It was only after he told me that if I was going to waste his time and so much of his feelings going to school only to act insubordinate, then I should at least have the decency to tell him forthrightly. He went back to school as a middle-aged man to pursue his dream of being a lawyer because when he was younger he did not have the opportunity. My father is essentially a walking illustration of the American Dream, and I cannot believe that at that point in time I could not see that. It was these words that put me in a very doleful state of mind. After that talk from my father, I actually took the time to sit down and evaluate the things I was doing and how they were going to affect me and the family I love. It was the summer before my first year of high school that I broke down and did nothing but cried. Cried because of the position I put my parents in, the way I made them look, the way I made them feel. Cried because my parents abandoned the life they had in their native land to migrate to this beautiful country, to strive for the American dream. My dad left his family at the age of 22 and my mother at age 19 and they endured  the many turn-downs they got while trying to obtain a visa. They arrived in a place thousands of miles from home, where the language was foreign, the money was different and the people were prejudiced. He was often put down because of the color of his skin, but he was determined to start a life in the U.S. and determined to give his kids the life he never had. And here I was, throwing it all away because of my negligence and my immaturity. I could not live with myself knowing I was discounting my parents’ struggles, all of their hopes and dreams. From that point on, I made it my goal to never make my parents go through something like that ever again. To this day I can say that I have been true to my word. Everything about me has been a complete 180 degrees from the person I was in middle school. The people I call my friends, the way I think, and even the way I dress have changed. They now reflect the person I am today: all of my hopes and achievements.

Content Analysis Of Gender Stereotypes in Magazines Essay

It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze whether the content (writing, pictures, and advertising) in magazines employs the use of stereotypes in their depiction of gender. Initial Investigation Before conducting the research, I went to library and looked through two different magazines, Sports Illustrated (SI) and Chatelaine, which were both released in November 2011. SI is a sports magazine with a gender-neutral name, but there is one long-held view that women are not equal to men in the realm of sports. I’m not talking about the performance levels of athletes, but the idea that accomplishments of female athletes are not celebrated equally to those made by male athletes. As for Chatelaine, which means a woman who owns or controls a large house, it is a Canadian magazine focused on female interests, and according to the magazine, those interests are fashion, beauty and decor, to current affairs, health and food. The cover of SI shows a male basketball player in mid-air about to score a point, which isn’t anything that is grounds to claim that SI is gender biased. However, the editorial content on the cover provides more interesting tidbits as it promotes a list of the premier college basketball teams in the United States, but the list for women’s college basketball is half of the men’s league. Going through the 112-paged issue, I found there to be only five pages dedicated to female athletes. In fact, the first image of a  female in the magazine is an undressed lady sitting cross-legged on a beach. There is no mention of her interests, thoughts, or even her identity, as her only purpose on the page seems to be showing her body. To my surprise, this wasn’t an ad but an SI article that focused on tips for photographing swimsuit models. While the image can be interpreted as simply showing the end-product of a skill (photography), but it doesn’t remedy the fact that the skill involves using women primarily as sexual objects. Besides that, the ads in the magazine were for products, such as shavers, gadgets, and cars, which both sexes could be equally interested in; however, it is fascinating to note that the advertisements make those products seem to be solely for men. As for the other magazine, Chatelaine, it was actually more extreme in portraying gender stereotypes. One of the first things that I noticed was that it had a lot more advertisement. In fact, I would say that the ratio of ads in the magazine almost compared to the previous magazine would be three to one. Also, all the advertisements were for women products such as make-up or hair products. As for editorial content, I noticed the cover had the headline â€Å"The Most Talked-About Women in 2011.† This would certainly be proof or at least could be seen as hinting that women covet gossiping. For me, the most intriguing aspect for me was that it was a women’s magazine but had plenty of female stereotypes. Lastly, there was no appearance at all of men in the magazine. I did not have time to analyze all the articles but I saw no picture of a man except for one random shaving ad. Units of Analysis and Observation For this research, the unit of analysis or the major entity that will be studied will be magazine content. The portrayal of both sexes and the relations between them will be studied in magazines by examining three features, the pictures, writing and advertisements. Pictures can evoke strong feelings in people and they usually carry implicit and explicit messages, thus I will be tracking the messages that relate to gender stereotypes. Besides that, I will also be looking out for writing in the magazines’ editorial content that suggest gender stereotype. Lastly, ads will be looked as the type of product and lifestyle associated with said product that is being depicted may show gender stereotypes. For this research, the unit of observation are magazines as obviously will be making  my observations in magazines. What are the reasons for choosing this medium? Convenience, easy to secure, and also it is quite easy to analyse compared to other mediums. However, there is one important criterion for magazines, such as they have to be in English language as it will be important in identifying gender stereotyping in the writing. Though, there are criteria that are not important to me such as the genre (men’s and women’s magazine) and also, the magazines will not be filtered in terms of their release date Sample The next step is securing a list of the all unit of observation, the magazines. The sampling method that I would use is for this research would be random selection. My sampling frame for the research would be British Columbia, because of lack of resources. To acquire a list of magazines, I would first go to libraries and check the archives to get listings for magazines of all genres. As I already mentioned, I would be interested in looking at magazines that are also from the past. For this reason, I would rather go to a library than a store as their supplies will be limited. Thus, I would then choose from the archival listing of magazines in the libraries, and get the size of my list to 250, and then I would randomly select 100 magazines from that list to research. Variables In our research goal, we are analyzing the content of magazines for absence or presence of two variables; the use of male and female stereotypes in magazines. These two variables can be identified and defined by first coming to understand what the term, gender stereotype, means. Firstly, gender stereotypes are a social construct that depict men and women having a set of social and behavioural norms that are considered to be socially appropriate for individuals of a specific sex in the context of a specific culture, which differ widely between cultures and over time. Many of our current gender stereotypes, such as men are stoic or women are rumour-mongers, have roots in ancient myths, religious accounts, and archetypes. Thus, these stereotypes have existed with mankind long before the advent of mass media. However as mentioned earlier, mass media has certainly had a significant role in the transmission of these values and thoughts across any society. More importantly, these gender stereotypes are harmful to society when  people often inaccurately categorize individuals according to their group membership because they assume stereotypes to be based on reality. Traditionally, it has been females who have suffered by being pressured to reach a perfect socially-accepted body image, but as media now fixes its gaze on the idealized super fit male bodies, males too are feeling the weight of this social construct. Thus, the use of female or male stereotypes in magazines can be identified by recognizing whether the depiction of either sex uses a set of socially constructed attributes, behavioural patterns, and roles. Thus, in the next section I will show instances or examples of gender stereotyping that will indicate the absence or presence of the two variables. Indicators For the first variable, the use of male stereotypes in magazines, it can be indicated by checking for common male stereotypical beliefs. For instance, men are usually portrayed as stoic and unemotional. Besides that, they are also typically defined by their possessions and their ability to gain these possessions through a successful career. Also, they are thought to be independent and heroic, coming to the rescue of any damsel in distress. Furthermore, they are usually depicted as physically strong and aggressive. Other than that, they are also narrated as having poor domestic skills such as cooking. Lastly, the male is sexualized by being pressured to have a bigger body size that is muscular or sexually potent. For the next variable, the use of female stereotypes in magazines, it can be indicated by identifying female stereotypical beliefs. For example, females are usually thought to be emotional and prone to mood swings. Besides that, they are defined by their beauty or their clothing. Also, they are usually dependant, reliant on others for support, and needs rescuing from males. Other than that, they are also depicted as being submissive, having to please others before they can please themselves. Also, they are usually depicted as limited to playing a domestic role as a housewife and caretaker of the family and household. Besides that, females are also sexualized by being pressured to have a slim and voluptuous figure. Additionally, there is almost a mirroring between the ways each sex is portrayed using stereotype. This is an interesting aspect that also actually makes the research more â€Å"smoother† and faster as it will be explained in the next section. Codes The next step is to codify the indicators that we have established so that they can be measured and quantified to answer the research question. These codes will be able to represent stereotypes for both sexes as we have noted the inverse relationship of the stereotypical attributes and behaviours for each sex. One key issue is that the following codes may embody more than one of the previous indicators. One of the first codes is suggestive body language. Indeed, the way in which the subject’s body is postured can either connote different stereotypes. Although this code will probably be primarily used in analyzing photographs or advertisements in magazines, written articles also may describe the body posing in a way that suggests certain stereotypes. For instance, the stereotype of a female’s submissiveness if the female subject, in the magazine content, has a reserved facial expression or a male’s dominance can be expressed by a male subject, in the magazine content, though a powerful stance. Another stereotype expressed through body language is the emotional state of a subject, as a male with a silent expression can show the stoic stereotype, whereas a female crying can show the overtly-emotional stereotype. Another code to systemize the indicators is idealized appearance. This may sound vague and similar to the previous code, but for our research purposes, this term will represent how the men and women are dressed and their physique as well. Clothes are regarded as a status symbol and one may associate an individual with a higher or lower social class by examining their attire. And when there is a lack of clothes, the focus of the magazine’s reader is drawn to the subject’s physical body. Thus, the stereotype being expressed here would be the objectification of each sex. Magazine content that embody this code frame the reader’s perception of information according to the contour of the model’s body contour, thus certain body sizes are considered idealized because they are shown more. The last code used for the research is stereotypical tasks. To explain, the actions of the male or female that are shown or described to be doing in the content of a magazine can connote several stereotypes. For instance, a female in a magazine may be shown to be working a traditional domestic role and a male may be shown as having a successful life by having a career that is high-paying. Another one would be females may be described as having a set of particular interests such as shopping or gossiping, whereas a male’s interests may be described as working out or professional. Besides that, the stereotypical task will also include what are they saying as as their expression of their thoughts can show any of the indicators. Analysis/Measurement The next step is to outline a way to make sense of the data that is being collected. I will do this by designing a tally sheet that separates unit of analysis from unit of observation while counting the frequency of the codes. The first column is for Magazine ID, each magazine that is randomly picked from the sample size, and each would be assigned its own number. The next three columns would be for the three codes discussed earlier. Then it would be divided into two columns as I want to see the code applied for each of the two variables (the use of male and female stereotypes in magazines). I wanted to account for two variables because I find this useful to see if there is an equal ratio of gender stereotypes or is it always extreme? Suggestive body language Idealized appearance Stereotypical tasks Magazine ID Male Female Male Female Male Female 01 23 7 8 55 40 22 02 40 11 20 17 23 28 03 09 23 18 14 15 17

Return to Bitter Creek essays

Return to Bitter Creek essays Return to Bitter Creek takes place in Bitter Creek, North Carolina, during current times. There are many acres of beautiful land. There are a lot of trees and plants. The weather is seasonal, although mild during the winter. Most of the action occurs at a farm, and in a house. Although the story involves family conflicts, and could take place anywhere, the setting was relevant to this plot because a lot of what happened involved nature, horses, and rural jobs. Lacey Bittner is the main character. She is a teen-aged girl who lived with her mother, Campbell, and her mothers boyfriend, David. Lacey is upfront, honest, hard working, efficient, and kind. When someone is rude she tells them how she feels. For example, she tells her mother when she thinks her mother is being inconsiderate. Whenever she has a job to do, like making a cabin in the trees, or clearing the pasture for the horse, she gets to it right away, and continues until its done, even late at night. She tries to fit all her activities in, including school, sports, and taking care of her horse; she is responsible. Even though her mother doesnt get along with the rest of the family, Lacey is still pleasant to them. The main conflict is man vs. man. This is a story about a family who just cant get along with each other. There are personality conflicts between mothers and daughters, and cousins and cousins. There is squabbling over such things as who can spend time with whom, and who will drive to school. Campbell, Laceys mother, lived in Bitter Creek her whole life, but she didnt get along with her family, especially her mother. She moved away to Clio, Colorado with Lacey, being single. She met a man name David. They were very close and lived together, but werent married. They moved back to Bitter Creek, North Carolina because David found a blacksmith job there. When they arrived in Bitter Creek, they bought a little ho...