Sunday, January 19, 2020

Keat’s Ode to Autumn Essay

Analysis Ode to Autumn has a very different theme and style in comparison to many of Keat’s other poems. While most of Keats poems contain sharp cadences and emotionally charged themes, Ode to Autumn is a calm, descriptive poem about Keat’s perspective of the season Autumn and its relation to other season. In the Poem Ode to Autumn, Keats mainly utilizes rustic, vivid, visual and tactile imagery to describe the scenes of Autumn. The varying and slower cadences along with personification develops a more majestic and complacent mood to the description. The first stanza is mainly comprised of an explanation of the fruitfulness of autumn in terms of harvest and the remains of summer’s overflow of warmth. Keats even explicitly states â€Å"mellow fruitfulness† (Keats 44) which can refer to the direct connection of a fruitful harvest of fall crops or be indirectly referring to the happiness of family and life, which is a common theme of fall in that it is the last complete in a year. People â€Å"load and bless† (Keats 44) for survival and support to survive the coming winter; Thanksgiving is also in the fall. As autumn provides great resources to all the people, the people also emulate the same idea. The common idea in this first stanza is the never-ending harvest and life in that autumn â€Å"swell[s] the gourd† (Keats 44) and completely ripens the fruit and is still set for â€Å"budding more† (Keats 44). In the first stanza Keats mainly utilizes flowing imagery with the heartfulness of autumn as a provider for all. By developing a pastoral setting with â€Å"mossed cottage-trees† (Keats 44)and a plethora of fruits and vegetables, Keats further develops a scene of calming harmony between the season and all aspects of nature. Autumn is described as a season wherein the beginning, nothing seems to be ominous of anything but happiness. Since â€Å"summer o’erbrimmed their clammy cells† (Keats 44) Autumn is the perfect season that gets the correct amount of warmth and harvest. The imagery of an overflowing glass of liquid gold (sunlight/summer) also alludes to the golden colors of nature in autumn, with the falling and changing colors of leaves. While summer has the pure sometimes harsh sunlight, in autumn, the warmth is a little subdued by the new coming â€Å"mist† of the cold. The diction of explaining the sun as a volume/ measurable thing allows the reader to feel its abundance. Keats uses classic ideas of food,  warmth and growth, to captivate the reader in a possibly nostalgic or pleasing description. In the second stanza Keats takes a turn in the aspect of autumn that he describes. In the first stanza autumn is described in more of a maternal character, who is all providing and caring for the creatures of the world with warmth, happiness and food. The second stanza describes a possibly younger character, who is more idle. Keats personifies autumn as a majestic woman who is â€Å"sitting careless on a granary floor† (Keats 44). Autumn’s majestic hair is lifted by the â€Å"winnowing wind† (Keats 44). This provides both visual and tactile imagery. It creates a peaceful mood in which everything is carefree. Again the reference to the granary floor alludes to a pastoral setting which adds to the fresh and comforting mood. This stanza with the â€Å"careless† autumn is a sharp contrast to the previous stanza in which autumn is a providing and profitable season. This stanza explains other possible areas to find autumn, or in other words, the second side of a utumn’s personality. The resting and â€Å"sound asleep† (Keats 44) autumn foreshadows the hibernation of many creatures during the winter. It shows the slowing down of activity as the cooler weather starts. This develops a complacent mellow mood. In the second half of this stanza Keats continues the complacent mood by referring to the effect of drugs from the â€Å"fume of poppies†(Keats 44). The hypnotizing effect of the poppies distracts autumn from taking (killing) all the plants as winter arrives. The change that comes with Autumn is gradual with it having â€Å"patient look† as it â€Å"watchest the last oozings† (Keats 44). The interesting diction of the last oozing further develops the slow tone of autumn’s progress. Sometimes autumn is a gleaner who takes all in its path but other times it is slow with its â€Å"laden head† (Keats 44). This may be dependent on the year of autumn. Sometimes it is harsh while other times it is temperate. The use of â€Å"laden head† (Keats 44) creates a heavy feeling that implies the slow progress of autumn. Autumn is just the time between the two major seasons- Summer and Winter- so, it can be described as a long period; its length is relative. In the third stanza Keats develops a more demanding tone by starting out by questioning Spring. This is a slight consolation to Autumn, who may be questioned about its specialty in comparison to the more â€Å"lively† season spring. There is an ode to Autumn but there is no ode to spring, and Keats is praising Autumn by telling it that â€Å"thou hast thy music too†(Keats 44). Again Keats describes autumn as a time of subtle change with the â€Å"soft dying day†(Keats 44). The unique description of clouds blooming the â€Å"soft-dying† days lightens the tone of the stanza. Clouds that bring more darkness are usually associated with gloomy weather and more solemn moods. However, by using a â€Å"spring† term- bloom- to describe the clouds, Keats lightens the mood of the darkening weather, allowing the reader to fell the pleasant nature of autumn. Until the last line of the poem, Keats continues to strongly use visual imagery to describe autumn with its â€Å"rosy hue†(Keats 44). Keats ends by developing a varied scene of several animals making harmonious noises. He shows the slight feeli ng of the onerous winter by the â€Å"wailful choir of the small gnats mourn† (Keats 44) but this is a small portion in comparison to the peaceful, rustic scene of the providing autumn that Keats paints throughout the poem. Each stanza of Ode starts out with a ABAB cadence when it introduces the topic of the stanza and then shifts to a slower arrangement. A combination on this along with Keat’s descriptive imagery creates a complacent and welcoming mood to autumn. Using all this Keats explains the cyclic nature of the season alluding to life and death. All parts of the cycle have an important beautiful part. Keats, John. â€Å"Ode to Autumn.† Lyric Poems. Ed. Wilhelm, James. New York: Garland Pub, 1990. Pg.44. Print.

Friday, January 10, 2020

Book of the Dead

Book of the Dead: The Singer of Amun Nany’s Funerary Procession The Book of the Dead is a textual and visual piece of art that focuses on the funerary aspects of ancient Egypt. One of the parts I liked best in the Book of the Dead at the Metropolitan Museum of Art was the scene of Nany and her passage to the afterlife. I am going to break down this section, and address the different characters and symbols, both formally and contextually. I will describe not just what is seen on the surface, but the underlying meanings behind the Funerary Nany and how it relates to the traditions of ancient Egypt art and life.The Funerary Nany is written/painted on what I assume is a papyrus-like material. It is a light brown color and has a somewhat sandy/rough texture. In this funerary picture, not many colors are used. I’m not sure if colors faded or not, but it seems as if whoever painted it, purposely-used few colors. The primary color shown is green, perhaps to show importance. Iâ €™m assuming this because over the king’s shoulders in the bottom right section is a green garment, so I assume if that is important, all green shown in this picture is important, like the bird in the top register, and the human/animal (? in the bottom, middle register. I believe that figure to be king judging by the conventions of his throne and large hat. He is seated and has a staff, showing authority and power. Also, he appears to be slightly larger than the rest of the people on the bottom register, perhaps a convention to show rule. The only other color in this painting is red, seen on again what I assume is the king’s throne. There are slight shades of darker yellow/brown, but I don’t believe they have much meaning other than to separate people/objects from the background. Papyrus became an essential part of the funerary equipment and every Egyptian who could afford to acquire a copy was buried with it close at hand for use in the afterlife. † T hus, Nany’s Funerary was painted on papyrus. It is also why so many examples have survived and why so much has been learned about the Book of the Dead, which has been called the Bible of Ancient Egypt. The size of this entire piece is quite long. It appears to be about a foot tall but about twenty feet long. It looks like it is telling a story due to the way it is presented.For the entire piece, it alternates from paintings to texts (in probably hieroglyphics). Perhaps the texts describe the paintings presented to the viewer. That would make sense to me, almost like a storybook with pictures in it. And as it turns out, that is exactly what it is. Written on papyri and painted upon coffins in hieroglyphics, it was divided into chapters, each of which had its own title but no specific placement in the book. It was of the Theban Recension, a period in Egypt lasting from the eighteenth to twenty-second dynasty. This period focused around funerary stories. dbghghghh I am assuming that Nany is the woman with the bump in her â€Å"crown† on the top and bottom register. The woman is all the same person due to the way she is dressed and looks. The top register seems of less importance however, due to the scene presented and the size differentiation between the two registers. On the top, it looks as if Nany is walking along and coming across different obstacles or encounters of some kind. From the look of her hand gestures in the paintings it seems as if she is interacting with whatever these encounters are. The bottom register appears to be the last or most important encounter she faces.There is another woman next to her, perhaps an escort to the king. But in the middle is a scale of some type with two figures presented on each side. It is difficult to see what the two images are that are being measured. One side seems to be two people and the other a head. But I’m not quite sure. Or perhaps she is making a sacrifice in front of the king and he is determining whether her sacrifice is a worthy one or not, because all three of the people (including the animal-human creature) are looking at the king and he is looking at them†¦So perhaps there is a dialogue going on in some way.There are texts with each painting in this section, which may be a description of what is going on. It turns out I was somewhat right in my description of the scene and what the hieroglyphics might say. Nany is the woman the whole way through. She is actually making her final journey towards the afterlife. Carol and Faulkner’s book identifies the other characters and symbols and what they represent in Egyptian art and life. Much of the Book of the Dead revolves around Ani (an ancient Egyptian scribe) and his journey to the afterlife.The Ani procession is the largest, â€Å"most perfect,† and the best enlightened of all the papyri containing copies of the Theban Recension of the Book of the Dead. And when reading about it and observing th e paintings, I noticed that much of it is the same, so I was able to compare the two stories. They are both weighing their hearts against the Maat, the goddess of justice and truth. Jackal-headed Anubis, one of the four sons of Horus, and overseer of mummification, adjusts the scales, while a baboon—symbolizing Thoth, the god of wisdom and writing—sits on the balance beam and prepares to write down the result.Nany must pass this test in order to move on to the afterlife. If not, her heart will be eaten. On the bottom register behind Nany is Isis, wife and sister of Osiris. She is identified by the hieroglyphics. These characters are all an important part of the way in which ancient Egyptians viewed death and the afterlife. Sitting right before Osiris is a foreleg of an ox. According to Wilkinson’s book, the foreleg of an Ox is almost invariably included in mortuary offering scenes where it appears in a list of offerings. It is a symbol of royal and divine streng th in Egypt.The way the artist makes these people look doesn’t seem to be as if he was trying to make anyone in the paintings look too idealized. There are no apparent abstractions that throw your focus to any particular piece of the work too strongly. The location of this particular piece of art was a bit secluded. I realized that after we broke off as a group at the Met when I, as well as two of my classmates practically got lost trying to retrace our steps back to the artwork. It was a very dark, empty location of the Ancient Egypt section.I am guessing the darkness intended to put focus on the funerary element of the work, as well as other works around it. Next to the Funerary Nany was the Tomb of Meritamen and Nany’s Funerary Papyri, both of which seem to have correlations with this Nany piece. So it seems that they put related people and objects around each other, to keep everything orderly and relevant in the museum. In conclusion, there are many factors that pl ay into each and every detail put into works of art like this. These details painted a picture for me in my formal analysis of the work and tell a lot about how the piece was made and why.Ancient Egyptians had a meaning for everything they put in the Book of the Dead and all of their art. Each symbol they used had a significant impact on their life and beliefs. In their art, there are connections between many different paintings and texts that relate to each other, and all draw back to a common belief and way of life in Egypt. I am not exactly sure why I chose to analyze The Book of the Dead over the rest of the pieces of art. I think that just when I looked at my options, I felt I had more to say about this piece of work than any of the others.I saw a story in it. I felt I could talk about it clearer and understand it more than the other pieces, and that is what I believe ultimately led to my decision. Sources: Andrews, Carol, and Raymond O. Faulkner. The Ancient Egyptian Book of t he Dead. Austin: University of Texas Press, 1990. Budge, E A. W. The Book of the Dead: The Hieroglyphic Transcript of the Papyrus of Ani. New York, N. Y: Carol Pub. Group, 1990. Wilkinson, Richard. Reading Egyptian Art: A Hieroglyphic Guide to Ancient Egyptian Painting and Sculpture (London: Thames and Hudson, 1992). ——————————————- [ 1 ]. Carol Andrews and Raymond Faulkner, The Ancient Book of the Dead (Austin: University of Texas Press, 1990), 16-17. [ 2 ]. E. A. Budge, The Book of the Dead: The Hieroglyphic Transcript of the Papyrus of Ani (New York: Carol Pub. Group, 1990), 3-4. [ 3 ]. Budge, Book of the Dead, ix. [ 4 ]. Andrews and Faulkner, Ancient Book of the Dead, 14. [ 5 ]. Budge, Book of the Dead, 240. [ 6 ]. Richard Wilkinson, Reading Egyptian Art: A Hieroglyphic Guide to Ancient Egyptian Painting and Sculpture (London: Thames and Hudson, 1992), 75.

Thursday, January 2, 2020

Personality Theory And The Psychological Processes Of...

Abstract Personality theory is a branch of psychology which examines personality as integral to the psychological processes of functioning and psychopathology. There are different areas of personality theory, such as the roots of personality in the individual, and the role of personality in achieving happiness, productivity, etc. The core of all personality research is centered on the question of nature versus nurture. The fundamental question is whether personality is a â€Å"naturally† derived thing hardwired in at birth or as socialized through the â€Å"nurturing† of the parent in youth. Secondary to this question, though working quite in conjunction, is that of whether or not personality is†¦show more content†¦All development cannot be limited to childhood and adolescence as maturation is a process that continues for a lifespan. During this process however some individuals find themselves at times caught up in an identity crisis because motivations can shift from time to time due to negative or positive impacts to their personality. Human personality has been studied for years by the likes of Maslow who established the Hierarchy of Needs, to Freud’s structure of consciousness, and even Erickson’s Stages of Psychological Development. This field of human personality is extremely immense so to try and cover most of what it entails is a daunting task. Clearly the subject its entirety requires much consideration, but certainly cannot be fully addressed without relating to the word of God. Christianity has been for years a significant contributor to the field and study of human behavior even if some refuse to give the credit due. Foundation of Personality Nature vs Nurture When considering the varying facets of personality types one must consider the complicated issue it presents. In spite of all the advancements that we have seen, being able to identify the difference in most personalities traits can be a daunting task. The different influences on personality development can be both genetic and environmental. The idea that neuroticism and extraversion are often listed as

Wednesday, December 25, 2019

The Essay Topics for Toefl 2014 Trap

The Essay Topics for Toefl 2014 Trap For the Independent Writing task, you are going to obtain a question on a specific topic or issue. Work on your vocabulary If your intent is to be at the surface of your game and compose a winning academic essay, then you have to put forward your ideas clearly. A great persuasive speech topic needs to be specific and focused. An ideal topic for an informative speech ought to be one that touches on contemporary issues and issues that lots of people have very little understanding about. On the flip side, there are plenty of enterprises that are conscious of the worldwide warming and decrease trash in the practice of producing products. You may be requested to compose an essay about technology, education, media, loved ones, or another subject. Some people think that scientific discoveries have given us a far better mastery of the world around us. The most important target of technological advancement ought to be to increase people's effici ency so they have more leisure time. When you learn how to utilize your child rearing skills wisely, both the parents and kids will be in a position to relish life harmoniously. Relationships between parents and kids are continuously changing throughout life. They tend to butt heads as children become more and more independent. Parents and children communicating with one another and firm but reasonable child discipline will assist the child understand proper behavior. Key Pieces of Essay Topics for Toefl 2014 Luckily, there are a few immigration agents readily available online and offline who can assist the people to immigrate abroad for travel, study or employment purposes. Some trustworthy sources of information which it is possible to cite usually consist of government sites, educational institution sites, credible media organizations, and peer-reviewed research papers. The ideal place to gather complete information regarding the scholarship is the legitimate site of the s ponsor. One more thing about citing research papers is they can be dated. Essay writing is a trying and strenuous affair for the majority of students. Soon, you're going to be in a position to document all the essential arguments and supporting details you will need for the prompt. Instead, you've got to think of your own subject from a huge pool of possibilities. Some men and women think that universities should require every student to have a selection of courses beyond the student's field of study. Since the Writing section demands multiple abilities, you will want multiple study tools to be able to be totally prepared. Magoosh also offers three complete TOEFLs, so that you may use those Writing questions also. Writing is a crucial skill for life. It is not only a crucial skill but also can be used as a powerful tool for learning in all curriculums. Knowing the most typical IELTS essay topics enables you to concentrate on the main vocabulary. It is critical to compose an essay in keeping with the academic standards and, at the exact same time, it has to be a TOEFL piece of writing. To score excellent marks you will need to begin your prior studies and preparation. It's also wise to realise that IELTS is an international exam and as soon as the writers of the exam are making the questions, their principal concern is writing questions which can be understood by nearly everybody in the world. The Hidden Gem of Essay Topics for Toefl 2014 So, as a way to prepare for your TOEFL, it's recommended to practice speaking about your preferences in education. Fortunately, you don't will need to come in the TOEFL with a prior comprehension of the topic at hand to be able to find the most suitable answer. It's imperative to remain up-to-date with the latest study. Students will maintain a list of vocabulary terms they've learned thro ughout the class. The One Thing to Do for Essay Topics for Toefl 2014 Writing informative speech papers on topic people are already acquainted with will not satisfy the most important objective of informative speeches. There are lots of essay sites which have huge databases containing variety of topics for all kinds of speech writing. The very best research topic is one which is easily researchable. There are two major means by which you can use the most typical IELTS essay topics to your benefit. The Bizarre Secret of Essay Topics for Toefl 2014 At some stage, you're likely to be requested to compose an argumentative essay. Questions are a standard direction of getting interest, and evocative language or a strong statistic Don't assume your audience is already knowledgeable about your topic. Following that, you will need to plan and draft an ideal reaction to a question that follows. You will have twenty minutes to file your answer. For the very first part, you will al ways be requested to compose an essay, as it's the sole option provided. The expression co-dependence often includes an attached negative label. In each one of the 3 paragraphs, your very first sentence, known as the topic sentence, is going to be the point you're explaining from your thesis. The main aim of a persuasive speech is to deliver details about a specific topic to an audience in an appealing manner that will convince them to adopt your viewpoint.

Tuesday, December 17, 2019

Millennials Drive For School Choice - 1894 Words

Millennials’ Drive for School Choice It is notable that the school system has major flaws where variation in methods has caused success and failure to come from different students; this is partially due to the way types of schools function. The flaws in the school system are highlighted in the chapter â€Å"Better Schools: Investing in our future,† from the book, When Millennials Rule: The Reshaping of America, written by David Jack Cahn. They are trying to bring the millennials’ future actions and beliefs to the attention of political campaign organizers. David and Jack Cahn are millennial activists and journalists whose book was publicized by Post Hills Press in 2014. Their book covers present day complications like debt, school reform, and the legalization of marijuana. These topics are highly concerning for millennials and some have been a part of the recent election ballot. I will analyze the chapter â€Å"Better Schools† focusing on charter scho ols. In attempt to improve the system, Millennials have shown initiative by proposing ideas of letting people choose the schools they send their children to, creating a more competitive environment within the school system. The millennials do seem like a unified voting bloc for this issue and do have the resources and know how to effect change. The school system is not working out in the eyes of the millennials and some of these millennials, particularly authors Cahn and Cahn, say â€Å"America’s public education system is broken†Show MoreRelatedGlobal Leadership : The Next Generation Of Global Leaders1333 Words   |  6 PagesAs Millennials continue to grow and dominate the workplace, leaders must identify the factors that will create the next generation of global leaders and how to effectively tap into the vast reservoirs of technological knowledge Millennials bring to the table. This speech will outline the relationship of cause and effect as it relates Millennials, the next generation of global leaders. Keywords: Leader, Organizational Leadership, Millennials, Global Leadershipâ€Æ' Introduction Global leadership isRead MoreStrengths And Weaknesses Of Toms1667 Words   |  7 Pagesknown as Generation Y, or the Millennials, who have brought a trend of social awareness and activity. The Millennials are known to support brands whose values align with their own (Fromm). Since Millennials seek ways to be engaged in making a difference in the world, they are a good fit for the philanthropic mission of TOMS. Not only is TOMS selling products that are desirable to this audience, the company’s mission appeals to the values of Millennials. Millennials prefer direct and hands-on involvementRead MoreThe Cost Of Obtaining A Higher Education1633 Words   |  7 Pagesonly a few years from graduating high school and moving on to college, and he is facing the reality that it may not be enough. Rausch hopes that he and his wife will be able to cover most of his children’s schooling, waiting on scholarships to assist in covering the quickly rising cost of education (Rausch). As a consumer with business savvy, he predicts that the costs will likely continue to rise as inflation increases to new highs, facing the millennials with a challenge society has yet to experienceRead MoreDifferences Between Leadership And Millennials1837 Words   |  8 PagesMillennials are increasingly redefining the meaning of traditional leadership. Incidentally, the generation of Millennials is not attracted to recognition or money associated with being in a leadership position. Despite this, they strive to be leaders with an aim of inspiring others and making a difference in the world. The purpose of the presented research is to develop if a difference exists between leadership and Millennials. Additionally, the research seeks to correlate various differences betweenRead MoreThe Pros and Cons of Student Preaching1379 Words   |  6 Pagesscriptures but they are only there to support your main text. When using Topical Preaching method you are using a topical message where a preacher or teacher uses passages to support a theory about a particular topic. This is great when you need to drive the revelation God has given you to share with your audience. This method is also good when you bringing clarity for the season the church may be â€Å"heading into or coming out of.† Next is the textual preaching. This method is probably the easiest toRead MoreStarwood Hotels And Leisure Business1478 Words   |  6 PagesMaarten, which is the St. Maarten, the Westin Dawn Beach Resort Spa, St. Maarten (Starwood Hotels Resorts Inc., 2016). Implementation of Competition Starwood’s competitors are Choice Hotel, Ritz-Carlton, and Wyndham. Choice Hotel was founded in June 1939 and offers lodging and hospitality services worldwide. The Choice Hotels latest acquisition was Suburban Franchise Systems, Inc. The Ritz-Carlton, founded in June 1983, is a brand of luxury hotels and resorts with properties located in major citiesRead MoreThe Importance Of Ethics In Life1203 Words   |  5 Pagesno one, and then drove away. I feel as though many environmental issues affected my choice to leave the car I hit that morning. At the time, I was working on a large NIH funded grant, for which I had to travel one hour to an elementary school that morning for data collection. I decided to stop at Starbucks for a coffee before my drive, even though I knew I did not have much time if I wanted to be at the school by 7:45 AM. I was feeling anxiety about providing the particular assessment that morningRead MoreThe Youth s Participation Is Becoming The Topic Of Discussion Essay1851 Words   |  8 Pagesspecifically college students, are failing to make it to the polls. Most commonly the older generations look down on the millennials as lazy with no engagement toward the political process as a result for low voter turnout, but in reality, the youth are more involved than most, just at a different angle. Digital natives, those born between the years 1980-2000 also known as millennials are the first generation to grow u p with technology, evidently are more engaged with just about everything via the internetRead MoreDifferences in Training Methods between Older and Younger Generations3152 Words   |  13 Pagesused in school as they were growing up. For example, the millennial generation grew up using computers in school settings. Rather than using televisions and VCRs to watch videos as a way to supplement learning, they used computers, as computers and the internet made information available at any time. By 1994, 35% of schools provided access to the Internet. By 2003, close to 100% of teenagers used the Internet for research on school assignments, and about 80 % used the internet for all school work (SchulleryRead MoreThe Myth Of The Word Narcissism2047 Words   |  9 PagesAmericans of an earlier era because of the introduction of the most advanced technology the world has ever seen. The term Millennials refers to the generation of people born between the early 1980’s and the early 2000’s. As a group, Millennials are unique and unlike any other generation in history. At about 80 million strong, they are a huge population and age group. Millennials have been characterized in a numerous ways. This generation is more affluent, has the best access to education than ever

Monday, December 9, 2019

Ethics - the Heart of Leadership

Question: Discuss how you believe the Targets former CEO leader handled the crisis. Answer: Introduction Target is one of the most important retail companies in the United States positioning itself just behind Walmart. The company made its way to the highest earning division in the 1970s. The growth of the company had been immense before the crisis that made the company lose many of its loyal customers. The present report would deal with the crisis that the company had to undergo in the year 2013 leading to considerable decrease in the sales (Target.com, 2016). Gregg Steinhafel, the then CEO of the company could have taken the responsibility to use proper communication strategies to resolve the issues. He could have proved himself as one of the best leaders with the necessary communication strategies and interaction (Avolio Yammarino, 2013). This would have helped the company to retain the face value in the market along with the retention of the loyal customers. Targets former crisis In the history of retail industry there have been several thefts and data breach, which has led to customer dissatisfaction (Walters, 2014). However, with respect to this the one faced by Target Corporation has been most coordinated. The strategies that were opted by the thieves were strong enough to affect 40 million customers of the company. The techniques used called skimming has been of great use to the thieves to hack all the necessary information of the customers. This included their personal information like name, mail id and phone numbers (Target.com, 2016). Owing to the above-mentioned scenario target agreed for a settlement of $39 million with the U.S. banks. Banks lost the trust of the valuable customers because of the data breach where information was collected from the debit and credit cards. The consequence led Target to pay the heavy amount against a class action lawsuit. Targets Communication strategy Targets communication strategy during the data breach has been one of the learning experiences for many of the other retail companies around the world. The organisation did not make use of consoling language that they are with the affected customers (Perlroth Harris, 2014). However, they actually tried to help their visitors with the statement that came from the mouth of a lawyer that ensured the responsibility of the company. Social media is one of the major fronts that have been used by the company to let know the customers and reassure them (IvanauskienÄ— VolungÄ—naitÄ—, 2014). However, one of the issues that could have been dealt by the company includes more interaction that is integrated and steps to curtail the frustration of the customers (Daft, 2014). In case of the issue of shipping debacle of Amazon the organization took the initiative to return the shipping fees to all its customers. Gregg Steinhafel informed the customers of Target regarding the unauthorized incident. However, the message was too sharp to the customers. The company and especially the CEO of the company could have been more apologetic that would have helped the organization to gain the trust of the visitors (Perlroth, 2013). The other issue that has been found in the communication strategy of the company includes the fact that the organization did not take the necessary step to inform the customers immediately. They waited for few days before disclosing the crisis to the customers. Situational Crisis Communication Theory Situational Crisis Communication Theory or SCCT comprises of three core elements. This includes the understanding the crisis situation, effective response strategies that is related to the crisis of the company and finally bridging the gap between the crisis situation and the response (Perlroth Harris, 2014). Target could not understand or deal with the first core element of the theory. The intension of the company was fair however due to poor technological advancement the crisis situation could not be curtailed by the company completely. However, as per the second core element the company agreed to pay the necessary amount to the U.S banks (Hayes, 2014). The response was given by the lawyer and Target took the initiative to interact with its customers. However, in this regard the third core element was not maintained by the company (Ciulla, 2014). Target being one of the best retail stores could not offer the customers compensation or off in their other purchase. The message that w as shared by Gregg Steinhafel was very direct and sharp that could not reach the customers effectively. Gregg Steinhafel being the CEO and the leader of the company cannot establish the interaction and the coordination with the valuable customers. The company due to the release of the formal statements could not effectively use SCCT (Avolio Yammarino, 2013). The company only provided 10 percent reduction on any purchase as an endeavour for the breach. This was negligent in terms of the security of the customers that was at stake. The theory could have been used Target for placing their preventable cluster (Weiss Miller, 2015). This includes dealing with the crisis responsibility and the different attributions. Clusters could have been dealt with responsible interaction and response (Hovav Gray, 2014). Recommendation Enhances and prompt communication- Target lost the opportunity to let know the customers about the crisis when it first broke. In such condition the company turned out to be at fault for not revealing the information to the customers. It might be recommended in this context that the company must take this as a learning lesson and try to figure out issues that might hurt the sentiments of the customers. Brian Cornell must make use of ideas like SCCT handling the crisis effectively. Updated security technology- Brian Cornell must try to create an updated security system. This would help in gaining the trust of the customers. It is of great essence for the firm to use upgraded version of technology. This will help the organization to store personal data of the customers as well as valuable information of its operational activities. Security forms the core for every business organization. Therefore, the organization can opt any form of secured technology that will serve its purpose. In addition to this, the competitors or any other third parties cannot steal or hack any information from its internal system. The customers will feel secured while shopping and it will also help to increase the sales of the firm. Effective PR team- Most of the modern business organizations uses an effective PR team in order market and advertise its products and services. Therefore, Brian Cornell needs to appoint an effective PR team in order to cater new segments of market in an effective manner. In addition to this, it can be inferred that the primary roles and responsibilities of a PR team is to create brand awareness and also help the organization to increase percentage of sales and profit. On the other hand, the organization will incur costs due to appointment of an effective PR team, however, thgis cost will be easily recognized within the first two years. Investment in the prevention of the security breach- The organization needs to invest in the prevention of the security breach. Security issues can be a serious concern for every modern business organization. As most of the organization operate on the basis of online transactions, therefore, security plays a crucial and effective role. In addition to this, it can be also inferred that if the company invests a large amount in security, then it will be beneficial for them in the long run. Rebuilding the trust- The long-term objective of Brian Cornell needs to be rebuilding the trust of the firm. It can be inferred that due to breach of data and theft, the organization has lost the faith of the customers in all their market segments. Therefore, it is of great essence for the firm to influence their customers and get back their primary customer base. The trust of the customers can be re-built through effective PR strategy and minimizing the security issues. In addition to this, the organization can also opt for an effective promotional campaign to promote their new security system. This will influence their customers and the retail organization to gain a considerable amount of market share. Presenting the issue before hand Brian Cornell needs to present any kind of issues before hand in front of all its stakeholders. In addition to this, it can be also inferred that he must take active steps to resolve them effectively. Being the CEO of the firm, Brian Cornell needs to be in front of the media and let people to focus on his company. He may also bring expert lawyers to speak in case of any kind of issues. Conclusion From the above analysis of the retail organization Target, it can be concluded that security issues play a key role on the eyes of customers in case of every industry. Due to negligent of security, the organization had lost a major portion of their customers. Based on this, several recommendations have been given top the firm to gain their loyal chunk of customers back towards them. Being the CEO of the organization, Brian Cornell needs to take active steps to minimize all the issues and regain the trust of the customers. This will further help the organization to sustain in this competitive business world. References Avolio, B. J., Yammarino, F. J. (2013). Transformational and charismatic leadership: The road ahead. Emerald Group Publishing. Ciulla, J. B. (2014). Ethics, the heart of leadership. ABC-CLIO. Daft, R. L. (2014). The leadership experience. Cengage Learning. Hayes, R. (2014). Retail security and loss prevention. Butterworth-Heinemann. Hovav, A., Gray, P. (2014). The ripple effect of an information security breach event: a stakeholder analysis. Communications of the Association for Information Systems, 34(50), 893-912. IvanauskienÄ—, N., VolungÄ—naitÄ—, J. (2014). Relations between service quality and customer loyalty: An empirical investigation of retail chain stores in emerging markets. American International Journal of Social Science, 3(2), 113-120. Perlroth, N. (2013). Target struck in the cat-and-mouse game of credit theft.New York Times, page B, 1. Perlroth, N., Harris, E. A. (2014). Cyberattack insurance a challenge for business. New York Times, Originally published, 8. Target : Expect More. Pay Less.. (2016). Target.com. Retrieved 16 September 2016, from https://www.target.com/ Walters, R. (2014). Cyber attacks on us companies in 2014. Heritage Foundation Issue Brief, (4289). Weiss, N. E., Miller, R. S. (2015). The Target and Other Financial Data Breaches: Frequently Asked Questions. In Congressional Research Service, Prepared for Members and Committees of Congress February (Vol. 4, p. 2015).

Sunday, December 1, 2019

Hernando Cortez Essay Example

Hernando Cortez Essay Hernando Cortez was born in 1485 in Medellin, Extremadura.He studied law at the University of Salamanca but left after two years and decided to try in the Americas. Cortez went to Santo Domingo in 1504. In 1511 he became the mayor Cuba. In 1518 Cortez went to Mexico.In 1519, Cortez, with 600 men, and 20 horses, set sail from Cuba.Cortez sailed along the coast of Yucatan and in 1519 landed in Mexico, taking the town of Tabasco. Cortez learned from the natives of Tabasco of the Aztec Empire and its ruler, Montezuma II.Cortez took many of the locals prisoners, one was, Malachi.She was the interpreter, guide, and counselor for the Spanish.So the soldiers would not desert and spread the news to Cuba, Cortez destroyed his ships.Montezuma talked to Cortez to get him to stay away from the Aztec capital of Tenochtitlan.Cortez then started to march inland. He defeated the native Tlaxcalans and then they joined sides with Cortez against the Aztecs.This proved to be a very tight alliance between these two people.Montezuma decided not to try and fight the Spanish, but to wait for them to come and to learn what they where there for.On November 8, 1519, Cortez entered the city.Some think that the Aztecs may have believed Cortez was a legendary god-king who was expected to return from the east. The soldiers were allowed to go through the city and take all the gold and other treasures they wanted.Cortez still believed that there would be attempts made to drive him out.So to be safe, he captured Montezuma and made him provide a ransom of gold and jewels.After a while harsh rules had made the Aztecs mad.A revolt against the Spanish started. They surrounded and attacked Cortez.Montezuma tried to stop the revolt, but he was stoned, and he died three days later. The Spanish were driven out of the city on June 30, 1520.In July, 1520, Cortez reached Tlaxcala.There he reorganized his army with some re