The Essay Topics for Toefl 2014 Trap

The Essay Topics for Toefl 2014 Trap For the Independent Writing task, you are going to obtain a question on a specific topic or issue. Work on your vocabulary If your intent is to be at the surface of your game and compose a winning academic essay, then you have to put forward your ideas clearly. A great persuasive speech topic needs to be specific and focused. An ideal topic for an informative speech ought to be one that touches on contemporary issues and issues that lots of people have very little understanding about. On the flip side, there are plenty of enterprises that are conscious of the worldwide warming and decrease trash in the practice of producing products. You may be requested to compose an essay about technology, education, media, loved ones, or another subject. Some people think that scientific discoveries have given us a far better mastery of the world around us. The most important target of technological advancement ought to be to increase people's effici ency so they have more leisure time. When you learn how to utilize your child rearing skills wisely, both the parents and kids will be in a position to relish life harmoniously. Relationships between parents and kids are continuously changing throughout life. They tend to butt heads as children become more and more independent. Parents and children communicating with one another and firm but reasonable child discipline will assist the child understand proper behavior. Key Pieces of Essay Topics for Toefl 2014 Luckily, there are a few immigration agents readily available online and offline who can assist the people to immigrate abroad for travel, study or employment purposes. Some trustworthy sources of information which it is possible to cite usually consist of government sites, educational institution sites, credible media organizations, and peer-reviewed research papers. The ideal place to gather complete information regarding the scholarship is the legitimate site of the s ponsor. One more thing about citing research papers is they can be dated. Essay writing is a trying and strenuous affair for the majority of students. Soon, you're going to be in a position to document all the essential arguments and supporting details you will need for the prompt. Instead, you've got to think of your own subject from a huge pool of possibilities. Some men and women think that universities should require every student to have a selection of courses beyond the student's field of study. Since the Writing section demands multiple abilities, you will want multiple study tools to be able to be totally prepared. Magoosh also offers three complete TOEFLs, so that you may use those Writing questions also. Writing is a crucial skill for life. It is not only a crucial skill but also can be used as a powerful tool for learning in all curriculums. Knowing the most typical IELTS essay topics enables you to concentrate on the main vocabulary. It is critical to compose an essay in keeping with the academic standards and, at the exact same time, it has to be a TOEFL piece of writing. To score excellent marks you will need to begin your prior studies and preparation. It's also wise to realise that IELTS is an international exam and as soon as the writers of the exam are making the questions, their principal concern is writing questions which can be understood by nearly everybody in the world. The Hidden Gem of Essay Topics for Toefl 2014 So, as a way to prepare for your TOEFL, it's recommended to practice speaking about your preferences in education. Fortunately, you don't will need to come in the TOEFL with a prior comprehension of the topic at hand to be able to find the most suitable answer. It's imperative to remain up-to-date with the latest study. Students will maintain a list of vocabulary terms they've learned thro ughout the class. The One Thing to Do for Essay Topics for Toefl 2014 Writing informative speech papers on topic people are already acquainted with will not satisfy the most important objective of informative speeches. There are lots of essay sites which have huge databases containing variety of topics for all kinds of speech writing. The very best research topic is one which is easily researchable. There are two major means by which you can use the most typical IELTS essay topics to your benefit. The Bizarre Secret of Essay Topics for Toefl 2014 At some stage, you're likely to be requested to compose an argumentative essay. Questions are a standard direction of getting interest, and evocative language or a strong statistic Don't assume your audience is already knowledgeable about your topic. Following that, you will need to plan and draft an ideal reaction to a question that follows. You will have twenty minutes to file your answer. For the very first part, you will al ways be requested to compose an essay, as it's the sole option provided. The expression co-dependence often includes an attached negative label. In each one of the 3 paragraphs, your very first sentence, known as the topic sentence, is going to be the point you're explaining from your thesis. The main aim of a persuasive speech is to deliver details about a specific topic to an audience in an appealing manner that will convince them to adopt your viewpoint.

Millennials Drive For School Choice - 1894 Words

Millennials’ Drive for School Choice It is notable that the school system has major flaws where variation in methods has caused success and failure to come from different students; this is partially due to the way types of schools function. The flaws in the school system are highlighted in the chapter â€Å"Better Schools: Investing in our future,† from the book, When Millennials Rule: The Reshaping of America, written by David Jack Cahn. They are trying to bring the millennials’ future actions and beliefs to the attention of political campaign organizers. David and Jack Cahn are millennial activists and journalists whose book was publicized by Post Hills Press in 2014. Their book covers present day complications like debt, school reform, and the legalization of marijuana. These topics are highly concerning for millennials and some have been a part of the recent election ballot. I will analyze the chapter â€Å"Better Schools† focusing on charter scho ols. In attempt to improve the system, Millennials have shown initiative by proposing ideas of letting people choose the schools they send their children to, creating a more competitive environment within the school system. The millennials do seem like a unified voting bloc for this issue and do have the resources and know how to effect change. The school system is not working out in the eyes of the millennials and some of these millennials, particularly authors Cahn and Cahn, say â€Å"America’s public education system is broken†Show MoreRelatedGlobal Leadership : The Next Generation Of Global Leaders1333 Words   |  6 PagesAs Millennials continue to grow and dominate the workplace, leaders must identify the factors that will create the next generation of global leaders and how to effectively tap into the vast reservoirs of technological knowledge Millennials bring to the table. This speech will outline the relationship of cause and effect as it relates Millennials, the next generation of global leaders. Keywords: Leader, Organizational Leadership, Millennials, Global Leadershipâ€Æ' Introduction Global leadership isRead MoreStrengths And Weaknesses Of Toms1667 Words   |  7 Pagesknown as Generation Y, or the Millennials, who have brought a trend of social awareness and activity. The Millennials are known to support brands whose values align with their own (Fromm). Since Millennials seek ways to be engaged in making a difference in the world, they are a good fit for the philanthropic mission of TOMS. Not only is TOMS selling products that are desirable to this audience, the company’s mission appeals to the values of Millennials. Millennials prefer direct and hands-on involvementRead MoreThe Cost Of Obtaining A Higher Education1633 Words   |  7 Pagesonly a few years from graduating high school and moving on to college, and he is facing the reality that it may not be enough. Rausch hopes that he and his wife will be able to cover most of his children’s schooling, waiting on scholarships to assist in covering the quickly rising cost of education (Rausch). As a consumer with business savvy, he predicts that the costs will likely continue to rise as inflation increases to new highs, facing the millennials with a challenge society has yet to experienceRead MoreDifferences Between Leadership And Millennials1837 Words   |  8 PagesMillennials are increasingly redefining the meaning of traditional leadership. Incidentally, the generation of Millennials is not attracted to recognition or money associated with being in a leadership position. Despite this, they strive to be leaders with an aim of inspiring others and making a difference in the world. The purpose of the presented research is to develop if a difference exists between leadership and Millennials. Additionally, the research seeks to correlate various differences betweenRead MoreThe Pros and Cons of Student Preaching1379 Words   |  6 Pagesscriptures but they are only there to support your main text. When using Topical Preaching method you are using a topical message where a preacher or teacher uses passages to support a theory about a particular topic. This is great when you need to drive the revelation God has given you to share with your audience. This method is also good when you bringing clarity for the season the church may be â€Å"heading into or coming out of.† Next is the textual preaching. This method is probably the easiest toRead MoreStarwood Hotels And Leisure Business1478 Words   |  6 PagesMaarten, which is the St. Maarten, the Westin Dawn Beach Resort Spa, St. Maarten (Starwood Hotels Resorts Inc., 2016). Implementation of Competition Starwood’s competitors are Choice Hotel, Ritz-Carlton, and Wyndham. Choice Hotel was founded in June 1939 and offers lodging and hospitality services worldwide. The Choice Hotels latest acquisition was Suburban Franchise Systems, Inc. The Ritz-Carlton, founded in June 1983, is a brand of luxury hotels and resorts with properties located in major citiesRead MoreThe Importance Of Ethics In Life1203 Words   |  5 Pagesno one, and then drove away. I feel as though many environmental issues affected my choice to leave the car I hit that morning. At the time, I was working on a large NIH funded grant, for which I had to travel one hour to an elementary school that morning for data collection. I decided to stop at Starbucks for a coffee before my drive, even though I knew I did not have much time if I wanted to be at the school by 7:45 AM. I was feeling anxiety about providing the particular assessment that morningRead MoreThe Youth s Participation Is Becoming The Topic Of Discussion Essay1851 Words   |  8 Pagesspecifically college students, are failing to make it to the polls. Most commonly the older generations look down on the millennials as lazy with no engagement toward the political process as a result for low voter turnout, but in reality, the youth are more involved than most, just at a different angle. Digital natives, those born between the years 1980-2000 also known as millennials are the first generation to grow u p with technology, evidently are more engaged with just about everything via the internetRead MoreDifferences in Training Methods between Older and Younger Generations3152 Words   |  13 Pagesused in school as they were growing up. For example, the millennial generation grew up using computers in school settings. Rather than using televisions and VCRs to watch videos as a way to supplement learning, they used computers, as computers and the internet made information available at any time. By 1994, 35% of schools provided access to the Internet. By 2003, close to 100% of teenagers used the Internet for research on school assignments, and about 80 % used the internet for all school work (SchulleryRead MoreThe Myth Of The Word Narcissism2047 Words   |  9 PagesAmericans of an earlier era because of the introduction of the most advanced technology the world has ever seen. The term Millennials refers to the generation of people born between the early 1980’s and the early 2000’s. As a group, Millennials are unique and unlike any other generation in history. At about 80 million strong, they are a huge population and age group. Millennials have been characterized in a numerous ways. This generation is more affluent, has the best access to education than ever

Ethics - the Heart of Leadership

Question: Discuss how you believe the Targets former CEO leader handled the crisis. Answer: Introduction Target is one of the most important retail companies in the United States positioning itself just behind Walmart. The company made its way to the highest earning division in the 1970s. The growth of the company had been immense before the crisis that made the company lose many of its loyal customers. The present report would deal with the crisis that the company had to undergo in the year 2013 leading to considerable decrease in the sales (Target.com, 2016). Gregg Steinhafel, the then CEO of the company could have taken the responsibility to use proper communication strategies to resolve the issues. He could have proved himself as one of the best leaders with the necessary communication strategies and interaction (Avolio Yammarino, 2013). This would have helped the company to retain the face value in the market along with the retention of the loyal customers. Targets former crisis In the history of retail industry there have been several thefts and data breach, which has led to customer dissatisfaction (Walters, 2014). However, with respect to this the one faced by Target Corporation has been most coordinated. The strategies that were opted by the thieves were strong enough to affect 40 million customers of the company. The techniques used called skimming has been of great use to the thieves to hack all the necessary information of the customers. This included their personal information like name, mail id and phone numbers (Target.com, 2016). Owing to the above-mentioned scenario target agreed for a settlement of $39 million with the U.S. banks. Banks lost the trust of the valuable customers because of the data breach where information was collected from the debit and credit cards. The consequence led Target to pay the heavy amount against a class action lawsuit. Targets Communication strategy Targets communication strategy during the data breach has been one of the learning experiences for many of the other retail companies around the world. The organisation did not make use of consoling language that they are with the affected customers (Perlroth Harris, 2014). However, they actually tried to help their visitors with the statement that came from the mouth of a lawyer that ensured the responsibility of the company. Social media is one of the major fronts that have been used by the company to let know the customers and reassure them (IvanauskienÄ— VolungÄ—naitÄ—, 2014). However, one of the issues that could have been dealt by the company includes more interaction that is integrated and steps to curtail the frustration of the customers (Daft, 2014). In case of the issue of shipping debacle of Amazon the organization took the initiative to return the shipping fees to all its customers. Gregg Steinhafel informed the customers of Target regarding the unauthorized incident. However, the message was too sharp to the customers. The company and especially the CEO of the company could have been more apologetic that would have helped the organization to gain the trust of the visitors (Perlroth, 2013). The other issue that has been found in the communication strategy of the company includes the fact that the organization did not take the necessary step to inform the customers immediately. They waited for few days before disclosing the crisis to the customers. Situational Crisis Communication Theory Situational Crisis Communication Theory or SCCT comprises of three core elements. This includes the understanding the crisis situation, effective response strategies that is related to the crisis of the company and finally bridging the gap between the crisis situation and the response (Perlroth Harris, 2014). Target could not understand or deal with the first core element of the theory. The intension of the company was fair however due to poor technological advancement the crisis situation could not be curtailed by the company completely. However, as per the second core element the company agreed to pay the necessary amount to the U.S banks (Hayes, 2014). The response was given by the lawyer and Target took the initiative to interact with its customers. However, in this regard the third core element was not maintained by the company (Ciulla, 2014). Target being one of the best retail stores could not offer the customers compensation or off in their other purchase. The message that w as shared by Gregg Steinhafel was very direct and sharp that could not reach the customers effectively. Gregg Steinhafel being the CEO and the leader of the company cannot establish the interaction and the coordination with the valuable customers. The company due to the release of the formal statements could not effectively use SCCT (Avolio Yammarino, 2013). The company only provided 10 percent reduction on any purchase as an endeavour for the breach. This was negligent in terms of the security of the customers that was at stake. The theory could have been used Target for placing their preventable cluster (Weiss Miller, 2015). This includes dealing with the crisis responsibility and the different attributions. Clusters could have been dealt with responsible interaction and response (Hovav Gray, 2014). Recommendation Enhances and prompt communication- Target lost the opportunity to let know the customers about the crisis when it first broke. In such condition the company turned out to be at fault for not revealing the information to the customers. It might be recommended in this context that the company must take this as a learning lesson and try to figure out issues that might hurt the sentiments of the customers. Brian Cornell must make use of ideas like SCCT handling the crisis effectively. Updated security technology- Brian Cornell must try to create an updated security system. This would help in gaining the trust of the customers. It is of great essence for the firm to use upgraded version of technology. This will help the organization to store personal data of the customers as well as valuable information of its operational activities. Security forms the core for every business organization. Therefore, the organization can opt any form of secured technology that will serve its purpose. In addition to this, the competitors or any other third parties cannot steal or hack any information from its internal system. The customers will feel secured while shopping and it will also help to increase the sales of the firm. Effective PR team- Most of the modern business organizations uses an effective PR team in order market and advertise its products and services. Therefore, Brian Cornell needs to appoint an effective PR team in order to cater new segments of market in an effective manner. In addition to this, it can be inferred that the primary roles and responsibilities of a PR team is to create brand awareness and also help the organization to increase percentage of sales and profit. On the other hand, the organization will incur costs due to appointment of an effective PR team, however, thgis cost will be easily recognized within the first two years. Investment in the prevention of the security breach- The organization needs to invest in the prevention of the security breach. Security issues can be a serious concern for every modern business organization. As most of the organization operate on the basis of online transactions, therefore, security plays a crucial and effective role. In addition to this, it can be also inferred that if the company invests a large amount in security, then it will be beneficial for them in the long run. Rebuilding the trust- The long-term objective of Brian Cornell needs to be rebuilding the trust of the firm. It can be inferred that due to breach of data and theft, the organization has lost the faith of the customers in all their market segments. Therefore, it is of great essence for the firm to influence their customers and get back their primary customer base. The trust of the customers can be re-built through effective PR strategy and minimizing the security issues. In addition to this, the organization can also opt for an effective promotional campaign to promote their new security system. This will influence their customers and the retail organization to gain a considerable amount of market share. Presenting the issue before hand Brian Cornell needs to present any kind of issues before hand in front of all its stakeholders. In addition to this, it can be also inferred that he must take active steps to resolve them effectively. Being the CEO of the firm, Brian Cornell needs to be in front of the media and let people to focus on his company. He may also bring expert lawyers to speak in case of any kind of issues. Conclusion From the above analysis of the retail organization Target, it can be concluded that security issues play a key role on the eyes of customers in case of every industry. Due to negligent of security, the organization had lost a major portion of their customers. Based on this, several recommendations have been given top the firm to gain their loyal chunk of customers back towards them. Being the CEO of the organization, Brian Cornell needs to take active steps to minimize all the issues and regain the trust of the customers. This will further help the organization to sustain in this competitive business world. References Avolio, B. J., Yammarino, F. J. (2013). Transformational and charismatic leadership: The road ahead. Emerald Group Publishing. Ciulla, J. B. (2014). Ethics, the heart of leadership. ABC-CLIO. Daft, R. L. (2014). The leadership experience. Cengage Learning. Hayes, R. (2014). Retail security and loss prevention. Butterworth-Heinemann. Hovav, A., Gray, P. (2014). The ripple effect of an information security breach event: a stakeholder analysis. Communications of the Association for Information Systems, 34(50), 893-912. IvanauskienÄ—, N., VolungÄ—naitÄ—, J. (2014). Relations between service quality and customer loyalty: An empirical investigation of retail chain stores in emerging markets. American International Journal of Social Science, 3(2), 113-120. Perlroth, N. (2013). Target struck in the cat-and-mouse game of credit theft.New York Times, page B, 1. Perlroth, N., Harris, E. A. (2014). Cyberattack insurance a challenge for business. New York Times, Originally published, 8. Target : Expect More. Pay Less.. (2016). Target.com. Retrieved 16 September 2016, from https://www.target.com/ Walters, R. (2014). Cyber attacks on us companies in 2014. Heritage Foundation Issue Brief, (4289). Weiss, N. E., Miller, R. S. (2015). The Target and Other Financial Data Breaches: Frequently Asked Questions. In Congressional Research Service, Prepared for Members and Committees of Congress February (Vol. 4, p. 2015).

Hernando Cortez Essay Example

Hernando Cortez Essay Hernando Cortez was born in 1485 in Medellin, Extremadura.He studied law at the University of Salamanca but left after two years and decided to try in the Americas. Cortez went to Santo Domingo in 1504. In 1511 he became the mayor Cuba. In 1518 Cortez went to Mexico.In 1519, Cortez, with 600 men, and 20 horses, set sail from Cuba.Cortez sailed along the coast of Yucatan and in 1519 landed in Mexico, taking the town of Tabasco. Cortez learned from the natives of Tabasco of the Aztec Empire and its ruler, Montezuma II.Cortez took many of the locals prisoners, one was, Malachi.She was the interpreter, guide, and counselor for the Spanish.So the soldiers would not desert and spread the news to Cuba, Cortez destroyed his ships.Montezuma talked to Cortez to get him to stay away from the Aztec capital of Tenochtitlan.Cortez then started to march inland. He defeated the native Tlaxcalans and then they joined sides with Cortez against the Aztecs.This proved to be a very tight alliance between these two people.Montezuma decided not to try and fight the Spanish, but to wait for them to come and to learn what they where there for.On November 8, 1519, Cortez entered the city.Some think that the Aztecs may have believed Cortez was a legendary god-king who was expected to return from the east. The soldiers were allowed to go through the city and take all the gold and other treasures they wanted.Cortez still believed that there would be attempts made to drive him out.So to be safe, he captured Montezuma and made him provide a ransom of gold and jewels.After a while harsh rules had made the Aztecs mad.A revolt against the Spanish started. They surrounded and attacked Cortez.Montezuma tried to stop the revolt, but he was stoned, and he died three days later. The Spanish were driven out of the city on June 30, 1520.In July, 1520, Cortez reached Tlaxcala.There he reorganized his army with some re

Rudy - Movie Review essays

Rudy - Movie Review essays Rudy is one of the most inspirational movies I have seen all year. The movie was produced in 1993 and was shot on the Notre Dame campus. Rudy Ruettiger struggled throughout his school years and was not one of the smartest boys in his class, but he always tried. He worked harder than any average man would to make his dreams become a reality. I like many things about this movie, because its so inspirational and funny at the same time. One thing I really like about the movie is how hard he really works to reach his goals. A second thing I like about this movie is when he goes to talk to the father at the church about going to Notre Dame, and the father thinks he wants to become a priest too. The real reason I really like that part is just because its so funny. And a third thing I really like about the movie Rudy is when the man that he works for at the Notre Dame field leaves him the key to the room that Rudy sleeps in every night, and leaves him blankets. It was really sweet, and it does seem like something someone would do in real life. There are also certain things I dont like about the movie. One thing I really dont like about the movie is when Rudys best friend dies, it is a very high emotional part of the story, and its also very sad. Another thing I really dont like about the movie is when his dad says that its fine to watch the game from his living TV, and then when Rudy says, Would it be different if I was on the field playing? And his father doesnt say anything at all. The last thing that I dont like about the movie is that when Rudy decides he wants to go to Notre Dame to play football, no one is there for him to support his decision, not even his family, or his girlfriend. It almost reminds me of my own family. Overall, I think that Rudy is a great movie. And I encourage anyone to see it, as it is very inspirational and very true. ...

Simplest Formula From Percent Composition

Simplest Formula From Percent Composition This is a worked example chemistry problem to calculate the simplest formula from the percent composition. Simplest Formula from Percent Composition Problem Vitamin C contains three elements: carbon, hydrogen, and oxygen. Analysis of pure vitamin C indicates that the elements are present in the following mass percentages: C 40.9H 4.58O 54.5 Use the data to determine the simplest formula for vitamin C. Solution We want to find the number of moles of each element in order to determine the ratios of the elements and the formula. To make the calculation easy (i.e., let the percentages convert directly to grams), lets assume we have 100 g of vitamin C. If you are given mass percentages, always work with a hypothetical 100-gram sample. In a 100 gram sample, there are 40.9 g C, 4.58 g H, and 54.5 g O. Now, look up the atomic masses for the elements from the Periodic Table. The atomic masses are found to be: H is 1.01C is 12.01O is 16.00 The atomic masses provide a moles-per-gram conversion factor. Using the conversion factor, we can calculate the moles of each element: moles C 40.9 g C x 1 mol C / 12.01 g C 3.41 mol Cmoles H 4.58 g H x 1 mol H / 1.01 g H 4.53 mol Hmoles O 54.5 g O x 1 mol O / 16.00 g O 3.41 mol O The numbers of moles of each element are in the same ratio as the number of atoms C, H, and O in vitamin C. To find the simplest whole number ratio, divide each number by the smallest number of moles: C: 3.41 / 3.41 1.00H: 4.53 / 3.41 1.33O: 3.41 / 3.41 1.00 The ratios indicate that for every one carbon atom there is one oxygen atom. Also, there are 1.33 4/3 hydrogen atoms. (Note: converting the decimal to a fraction is a matter of practice! You know the elements must be present in whole number ratios, so look for common fractions and become familiar with the decimal equivalents for fractions so you can recognize them.) Another way to express the atom ratio is to write it as 1 C : 4/3 H : 1 O. Multiply by three to obtain the smallest whole-number ratio, which is 3 C: 4 H : 3 O. Thus, the simplest formula of vitamin C is C3H4O3. Answer C3H4O3 Second Example This is another  worked example chemistry problem to calculate the simplest formula from the percent composition. Problem The mineral cassiterite is a compound of tin and oxygen. Chemical analysis of cassiterite shows that the mass percentages of tin and oxygen are 78.8 and 21.2, respectively. Determine the formula of this compound. Solution We want to find the number of moles of each element in order to determine the ratios of the elements and the formula. To make the calculation easy (i.e., let the percentages convert directly to grams), lets assume we have 100 g of cassiterite. In a 100 gram sample, there are 78.8 g Sn and 21.2 g O. Now, look up the atomic masses for the elements from the  Periodic Table. The atomic masses are found to be: Sn is 118.7O is 16.00 The atomic masses provide  a moles-per-gram conversion factor. Using the conversion factor, we can calculate the moles of each element: moles Sn 78.8 g Sn x 1 mol Sn / 118.7 g Sn 0.664 mol Snmoles O 21.2 g O x 1 mol O / 16.00 g O 1.33 mol O The numbers of moles of each element are in the same ratio as the number of atoms Sn and O in cassiterite. To find the simplest whole number ratio, divide each number by the smallest number of moles: Sn: 0.664 / 0.664 1.00O: 1.33 / 0.664 2.00 The ratios indicate that there is one  tin atom for every two  oxygen atoms. Thus, the  simplest formula  of cassiterite is SnO2. Answer SnO2

Social Media Essay Example | Topics and Well Written Essays - 750 words - 3

Social Media - Essay Example Other noticeable social media platforms include Google Corporation’s Google+ and Wikipedia, which normally serves as a reference site. Social media is no doubt becoming an integral part of human lives. They have been celebrated for the fact that they enhance communication between individuals, hence making interaction much easier. The role of social media in marketing has also been applauded as stakeholders have argued that it is the next big thing in marketing. Social media platforms increases both brand recognition and loyalty while at the same time reducing the cost of marketing. Experts have also attested to the fact that it improves customer experience. One major disadvantage of social media platforms According to (Kerpen, 2011) is the fact that their users tend to lose their privacy â€Å"You lose certain confidentialities as compared to not being on social network.† Similarly, concerns have been raised over the prospect of online bullying and stakeholders in various industries have overtime attested to the fact that social media platforms bring about distraction during working hours, hence resulting into time wastage. The Social Marketing book (Zarella, 2010) majorly revolves around how social media and its components have transformed the marketing world. In as much as commercial adverts, discounts and other marketing strategies are still worthy practices, social media marketing is much easier as it lowers the cost and enables producers to interact with the customers at a close range. The source on likability of social media (Kerpen, 2011), heavily touches on some of the reasons why various parts of the globe have faith in social media. One of the reasons why manufacturers and service providers for example, prefer social media is they get to improve their products from the customer comments. Customers on the other hand have fallen in love with the fact that social media takes the pressure of

Are alternative energy sources the answer to ending human dependence Assignment

Are alternative energy sources the answer to ending human dependence on oil - Assignment Example There are numerous forms of energy such as geothermal, solar, fossil fuels, biomass, nuclear, and wind energy among others. Of all the forms of energy, human beings have tended to depend mostly on oil for their energy uses. Enerdata (2011) notes, oil is the most popular and dominant form of energy in recent times constituting over 60% when combined with coal. With the increasing energy consumption, dependency on oil increases. It is this increase that has raised concerns among environmental activists and other persons and institutions who are concerned with sustainable environment. Their concerns are informed by the fact that oil as a source of energy has limited capacity and cannot be relied upon to sustain the energy needs of the present and future generations. The other major concern is the fact that oil energy has adverse effects to the environment and has greatly contributed to the global warming phenomenon which is undermining the very existence of human life (Boyle, 2004). It is against this background that the need for alternative energy sources has heightened. Alternative energy sources are necessary in order to substitute oil energy as the major source of energy hence reducing dependency on it. Alternative energy sources will provide large amount of power which will be essential in meeting the energy needs of the world’s growing population. Alternative energy sources are the answer to ending human dependence on oil. Indeed, oil is the dominant energy source across the world presently. It is a non- renewable source of energy. It is a natural resource present in some parts of the world and has numerous applications. Despite having negative effects to the environment, oil is considered as one of the most efficient source of energy. However, due to immense consumption the resource is getting scarce. According to World Energy Outlook (2010), oil energy dominance as a source of energy cannot be disputed and has many uses in industries, automobiles, p lanes, and homes. Production of electricity in most instances relies on oil to run stream turbines. Cars, tractors, buses, and industrial machineries all depend on oil. Also, production of industrial products that are consumed by people is facilitated in great part by oil energy. In a nutshell, oil energy is intertwined to survival of the human race. However, this does not mean that oil energy has no substitutes (Tester et al, 2005). In order to understand oil energy and the importance of alternative to reduce dependency on it, it is important to understand the types of oil energy. They include; petrol, ethane, diesel, gasoline, liquefied petroleum gas, fuel oil, gasoline, kerosene, and fuel oil. Vital lubricants used in machineries and automobiles are also considered as oil products. All these types of oil and oil products play crucial role in making human life better and easier through increasing efficiency of machines and equipments. Despite the usefulness and many applications o f oil energy in the world, it is agreeable especially among ‘environmental conscious’ persons that oil energy have immense adverse effects to the environment and there is need to substitute it with alternative energy sources in order to reduce dependency on it. Turk and Bensel (2011) argue that oil energy is contributing to environmental degradation in numerous ways.

Lack of Communication Essay Example for Free

Lack of Communication Essay Lack of communication is the number one cause in divorces in the United States, while there are marriages that work out there are many that don’t. For every two marriages there has been one divorce in the 21st century. (Britannica) Often in a relationship we don’t consider the small things and we move to quickly not thinking about the opinion of the people we interact with. In this article by Aziza Shumba she gives very clear, concise details on why communication is important in a relationship. An interesting fact I happened to stumble upon while reading was that a lack of communication can affect all aspects of life, from what you like to wear to what color paint you paint your home. Some couples feel like they communicate but the key is communicating effectively. Communicating effectively means communicating thoroughly, being optimistic, keeping an open mind and having a listening ear to new opinions. This is very important when it comes to using it in the work place, considering many people just go along with what they are told and never speak unless spoken to. In the work place many people have usually one of three issues: they never speak their opinion, the person who is overbearing, or the person who rides both sides of the fence, it doesn’t make a situation easier but it does make it easier when you can talk to someone and they can keep a conversation without criticism, ignorance or pessimistic attitudes. This is also a great way to build a better relationship with the ones you work with by giving you a stronger confidence when speaking and communicating. Although effective communication is very important, planning and time management is very important when communicating with people. I figured out this is very important once I got to college because if you don’t have good time management it will disrupt your whole life schedule and those around you. For example if I decide to wait until the last minute to turn in homework at 11:55 at night, and then my computer cord blows and catches my computer on fire, what would I do? I would have to wait until I could get access to another computer, and by the time I get to another computer the assignment would be late. Planning in a marriage can definitely be a â€Å"killer† when it comes to marriages, the wife may unexpectedly become pregnant or he/she may decide to get a dog/cat without the other partners consent. If communication is not laid down in the beginning these things may come to be a surprise to the other partner which will lead to divorce and strife. In a marriage getting a life plan is important, even if it is not set in stone it is considerably useful in the progression of a stable marriage to have an outline of what the couple wants together. In conclusion, a lack of communication can lead to the building of other skills if it is caught early on, as long as communication is effective and you have a plan for life and use effective time management you should be able to build STRONG communication skills to help you in everyday life.

Paratextuality in Shakespeares King Lear Essay example -- William Sha

Pitching Mad Boy: How Paratextuality Mediates the Distance Between Spectators, Adaptations, and Source Texts. A popular anecdote used to introduce students and spectators to King Lear tells how, for 150 years, the stage was dominated by Nahum Tate’s adaptation, in which Lear and Cordelia are happily reconciled, and Cordelia is married off to Edgar. Here is what N.H. Hudson had to say about Tate: This shameless, this execrable piece of demendation. Tate improve Lear? Set a tailor at work, rather, to improve Niagara! Withered be the hand, palsied be the arm, that ever dares to touch one of Shakespeare’s plays again. (quoted in Massai 247) Of course, such sophisticated and erudite commentators as are assembled here today will be quick to point out a couple of ironies about Hudson’s condemnation of Shakespeare adaptation. First, Shakespeare himself was an adaptor. Most if not all of his plays are adapted from extant plays, renaissance romance novels, or even, as in the case I will be discussing today, old Norse sagas. King Lear was adapted from an earlier play, which was itself based on Holinshed’s chronicles. Second, popular adaptations by Tate and Colley Cibber, among others, by making Shakespeare accessible and tasteful to Restoration and Enlightenment audiences, played no small part in establishing Shakespeare at the centre of the literary canon (Massai 247). And as an afterthought, it might be worth noting that Tate’s adaptation does not so much ruin the original King Lear as restore it – Tate’s happy ending is more â€Å"faithful† than Shakespeare to Shakespeare’s sources, The True Chronicle History of King Leir and Holinshed’s Chronicles. I mention this by way of introducing Michael O’Brien’s Mad Boy Chronic... ...eares.ca/ Massai, Sonia. "Stage Over Study: Charles Marowitz, Edward Bond, and Recent Materialist Approaches to Shakespeare." New Theatre Quarterly 15, no. 3 [59] (1999): 247-55. Morrow, Martin. â€Å"A Viking Free for All.† Rpt. in O'Brien, Michael. Mad Boy Chronicle : From Gesta Danorum by Saxo Grammaticus, c. 1200 A.D. and Hamlet, Prince of Denmark by William Shakespeare, c. 1600 A.D. 1st ed. Toronto: Playwrights Canada Press, 1996. Pp. 152-54. O'Brien, Michael. Mad Boy Chronicle : From Gesta Danorum by Saxo Grammaticus, c. 1200 A.D. and Hamlet, Prince of Denmark by William Shakespeare, c. 1600 A.D. 1st ed. Toronto: Playwrights Canada Press, 1996. Shaner, Madeleine. Rev. of Mad Boy Chronicle, by Michael O'Brien. 2001. Backstage West 28 Sept. 2003. http://www.canadianshakespeares.ca/ Stam, Robert. Film Theory : An Introduction. Malden, Mass.: Blackwell, 2000.

Organizational Systems and Quality Leadership Essay

A. Understanding Nursing Sensitive Indicators Nursing sensitive indicators include the configuration, process and outcomes of nursing care. The configuration of nursing care concludes the nursing staff, their nursing skills, and the level of education that each nurse holds. The process of nursing care concludes the nursing assessments, intervention and implimentation. The outcome of nursing care either positive or negative depends on the quantity and quality of the care provided to the patients by the nursing staff (â€Å"Nursing world,† 2013) Each nurse should hold proper information and knowledge of nursing care such as knowledge of pressure ulcers. In this scenario every nursing personnel should provide the ultimate nursing care in dealing with pressure ulcers. In order to prevent any pressure ulcer each nursing personnel should be aware of the pressure ulcer concept, their prevention and the correct technique of reducing any other complication related to pressure ulcers. In this case the nurse and the CNA should use their knowledge of preventing any pressure ulcer. The first action is to assess completely the patient for any sign of pressure ulcer such as any erythema or bruising. It is essential that the nursing staff know to reposition the patient and reasses the out of sight sites parts of the body for any sign and symptoms of bruising and shearing. Also it is important for nursing staff to know that, the patients with restraint order, are at higher risk of getting pressure ulcer so the nurse is responsible for proper and effective way of using restraints and on the other hand is supposed to know at what time the restrains are not proper to be used. In the nursing sensitive indicator category also it is included,the patient satisfaction, which was missing out in this scenario; due to the fact that the nurse did not consider the patient satisfaction fact, and she dismissed the incorrect diet, which was being so easily delivered for the patient.if the nurse had the patient satisfaction category in her mind, She also would have report the daughter about the increct diet incident, and  also the nurse would also avoid commenting inappropriate words to the daughter. How Hospital Data Could Advance Quality Care In this scenario the hospital in order to advance the quality of care, could have shared the information about the incident with the nursing personnel. The hospital could provide the best quality of care to the patients and achieve the patients’ satisfaction, by sharing the data. Advancing the quality of care would have positive effect on both patient satisfaction and nursing care. Knowledge of nursing care empowers the nursing staff in such cases. In this scenario the knowledge of pressure ulcers, restraints and patient care is significant. On the other hand the nursing care in this scenario could have been better and the family/patient could have been cared better if the nursing staff had gotten the best patient care knowledge. Resources Available Several resources exist in the hospital in order to address the nursing sensitive indicators. In this scenario as a nurse I could partner with dietician in order to address the tray issue and deliver the correct tray to the correct patient. To resolve any misunderstandings I would apologize to the daughter of the patient for the incident. I would speak to the nurse who commented inapprotely to the daughter of the patient. I would discuss the situation and possible solutions with the doctor/nurse in charge. I would educate the CNA the proper information about noticing the signs of any pressure ulcers and proper techniques in avoiding them. I also would ask a wound care consultant to provide proper information to the nursing staff about pressure ulcers. To fully provide the best patient care I also would refer the patient and family to any social worker in dealing with any ethical issue that may interfere in the quality of care. References http://www.nursingquality.org http://www.nursingworld.org/MainMenuCategories/ThePracticeofProfessionalNursing/PatientSafetyQuality/Research-Measurement/The-National-Database/Nursing-Sensitive-Indicators_1 Nursing world. (2013)

The Effect of Organisational Structure and Culture on Information Security Risk Processes

Risk assessment is regarded as an integral part of any information security management framework. This is because an information security management framework exists to enable an organisation to maximise the use of its information within a level of risk that is acceptable to the organisation. In information security management literature risk assessment processes are presented as pivotal to the success of the information security management framework. Risk assessment is used to establish the ISMS, determine the information security risks that an organisation faces, and identify the security countermeasures necessary to reduce the risks to an appropriate level. The emphasis is on an â€Å"appropriate response† to the measure of risk where appropriate is considered in the overall context of the organisation. Risk assessment is enmeshed with additional organisational processes that construct what is termed an Information Security Management System (ISMS). An information security management system is primarily described in the information security management standard ISO 27001 [9, clauses 4-8]. It is an abstracted organisational model found in information security management literature which articulates a systematised view of the information security management functions and processes described in much of the information security management literature. The role of an Information Security Management System (ISMS) is to ensure that adequate controls are â€Å"established, implemented, monitored, reviewed and improved, where necessary, to ensure that the specific security and business objectives of an organisation are met. † [8, p. viii]. In this regard, an ISMS is comprised of logical management functions and management processes. The relationship between risk assessment and the other information security management processes is described in Figure One which shows that the processes interact in a continuous loop, termed the Plan-Do-Check-Act cycle (PDCA) or Deming Wheel in security management literature. The dominating decision making processes are risk based and constitute some form of risk assessment or evaluation. However the extent to which the process is a â€Å"technical†, standardised one, is highly dependent on the organisational context, as this paper discusses.

Political Campaigns essays

Political Campaigns essays In reviewing the last political debets (Bush vs Gore), in each meeting there would be over 5 questions concerning the economy in these political campaigns. How are these fundings used, how much money is actually spend on these "political issues" that not only wealthy indivuals doante but that tax payers pay for. One of the things that was at stake in this presidential election was whether the policies of different candidates will worsen economic inequality and further polarize our country along racial and class lines. (Collins) For one thing between the two major parties there were pretty clear differences in terms of tax policies. A Bush tax plan, including a repeal of the estate tax, would concentrate wealth in fewer hands. A Gore tax plan, including the establishment of Universal Savings Accounts, would put more money in the pockets of people who have been left out of the economic boom back when it happen. In other areas, such as global trade, there are not major differences. Another major issue was social security. Governor Bush has persisted in gross misstatements about a major issue of public policy Social Security that bespeak either ignorance or dishonesty. The key facts about Social Security was: The system is projected to run large surpluses over the next decade and add $2.4 trillion to its reserves. After 2024 expenditures are projected to exceed revenues. Accumulated reserves are projected to be exhausted in 2037. At that point, revenues will cover approximately 70 percent of benefits promised under current law. Neither candidate disputes these projections. (Aaron) ...

5 Words of Advice and 10 Wedding Toasts for the Groom

5 Words of Advice and 10 Wedding Toasts for the Groom At most weddings, it is the bride who takes the center stage. The groom often remains in the background. Most people forget that the wedding day belongs to the groom too. If you are one of the people who do remember this and want to raise a toast to the groom, these 5 tips should be of great help. The groom is as much a part of the wedding as the bride. He may also encounters the usual wedding jitters, last minute panic attacks, and even a small desire to make a dash out of the country. But men are expected to be stoic and gallant, as they wait for their beautiful bride to walk down the aisle, as he waits for her at the altar. In case you are the lucky groom who is ready to get married to the love of your life, here are some last minute wedding day advice for grooms: 1. Make Sure to Get Adequate Rest. Even If You Have Had a Wild Night of Bachelor Party. A cranky bride is bad enough. But a cranky groom is worse. Nobody wants to see you frown, or look grumpy on your big day. So get some rest. If your friends are throwing a bachelor party for you, make sure to not stay up too late, and get stone drunk. The last thing you want to do is draw disapproving glances from the in-laws. 2. Learn Your Wedding Vows Well. If you are reciting your own wedding vows, make sure that you have a copy handy, in case you fumble and flub your lines. Remember, the wedding is being caught on tape. And years from today, you will have to hear about your pathetic wedding vows, and how you sounded like a lunatic. 3. Have Your Best Man and Friends Help You Out. Leave the nitty gritty to your friends and folks. They should have to do some work for all the free booze and food, right? Make sure that the florist, the musicians and the cake artists are taken care of by your friends and relatives. Its your day, after all. 4. Dont Sweat the Small Stuff. Focus on the Moment. Your wedding tie is not in place? Who cares? Do you feel that you look a bit dull? Believe me, nobody will notice. All eyes are on the bride today. You just have to look happy. So do your part, and enjoy the day. 5. Dont Invite Your Exes to the Party. This does not need to be said, but the sooner you bury your past, the better for you. Your future wife is not going to look kindly on your generous act of inviting your exes. It is time to build a new life with a new wife. So let bygones be bygones. Here are some funny, interesting, and inspirational wedding toasts for the groom. Enjoy every moment of your wedding, and make the memory last forever. Marguerite De ValoisLove works in miracles every day: such as weakening the strong, and stretching the weak; making fools of the wise, and wise men of fools; favoring the passions, destroying reason, and in a word, turning everything topsy-turvy.AerosmithFalling in love is so hard on the knees.Albert EllisThe art of love is largely the art of persistence.Margaret MeadHaving someone wonder where you are when you dont come home at night is a very old human need.Oscar WildeWoman begins by resisting a mans advances and ends by blocking his retreat.King VidorMarriage is not a word; it is a sentence.Ann LandersIf you have love in your life it can make up for a great many things you lack. If you dont have it, no matter what else there is, its not enough.Kim AndersonYou love simply because you cannot help it.

Analyzing the American Revolution and the French Revolution Essay

Analyzing the American Revolution and the French Revolution - Essay Example At face value, it might not appear as if the American Revolution in the French Revolution shares much in common. However, as a function of analyzing the commonalities and dissimilarities that these two historical occurrences share, the focus of this brief analysis will be to highlight the core commonalities that prompted both the American and French populations to actively resist the level of control that it been placed upon them by the authorities at that time; the British Empire and the French monarchy respectively. Through such an understanding and interpretation,  it is the hope of this author that the reader will gain a more informed level of appreciation for the causal factors that ultimately precipitated the rise of modern democracy within the Western world. Firstly, it must be understood that both the American Revolution and the French Revolution were partially predicated upon the economic hardships that both of these stakeholders were experiencing. In the case of the American colonies, the seven years war/French Indian war had created an economic hardship that the British Empire sought to escape from (Sherman, 2001). The most logical means through which the British Empire could pay off the massive amount of debt that it had accrued during this conflict was to raise taxes upon the colonies that it administered (Brunkhorst, nd). Naturally, unaccustomed to additional duties, tariffs, and taxes, the American population became frustrated with the hardship that living a frontier life, in addition to being expected to pay for the King’s most recent war, was too much; lending these individuals to rise up against the British overlords in the hopes that the economic situation and the overall quality/liberty that an individual could have w ithin the 13 colonies could be maximized.

History (Fifteen Year War) Essay Example | Topics and Well Written Essays - 750 words

History (Fifteen Year War) - Essay Example In the context of the Sino-Japanese War and the Pacific World War, collectively known as the Fifteen Years War, the reasons for its successes in not spawning staunch resistance from East Asia proved to be the same reasons in the demise of the promise of liberation and ultimately, the Japanese occupation. The annexing of Korea and Manchuria provided momentum for Japan to strengthen its military and industrialize its economy. In the 1940s, Second World War in the Pacific broke out, initially won by the Japanese, and the commissioning of its message of liberation. The Greater East Asia Co-Prosperity Sphere (GEACPS) was proposed to consolidate the socio-economic interests of the Japanese empire and newly-conquered Asian states (including Australia Pacific islands) in order to achieve its promulgated objective of liberating Greater East Asia from Western imperialismii. The Japanese invasion was fast and deadly, taking only a few months from the Pearl Harbor incident. It would not be as rapid, however, if the Asian states have bitterly fought the Japanese. In 1937, Japanese forces were intercepted by Chinese forces on their way to Nanking. The delay angered the Japanese, so when they finally reached the Kuomintang capital, the Japanese mercilessly destroyed the city, killing, torturing and beheading some 30,000 citizensiii. Through the stories of the unharmed European and American nationals, the Rape of Nanking was known, reminding Asians of the severe consequences of mounting a resistance to Japanese occupation. Likewise, surrendering to the Japanese would propel the economic development of the region. Such was the case after the capture of Manchuria, despite the underhanded bombing of Mukdeniv, incited by the Japanese themselves. Over a short span of time, the utilization of Chinese resources for Japanese superior knowledge and technical ability, transformed Manchuria to become an urbanized industrial complex. Such

What are the pros and cons to bilateral versus multilateral aid Essay

What are the pros and cons to bilateral versus multilateral aid - Essay Example Finally, research reports reveal that the top ranking agencies in best practice are multilateral donors with World Bank’s International Development Bank (IDA) leading. The article ranks agencies according to their effectiveness in transparency. The World Bank group is ranks in the â€Å"good and â€Å"fair† category while bilateral agencies rank in the â€Å"poor† category with exception of UK’s DFID which ranks as good. This is important to the research in supporting the effectiveness of multilateral aid. The article discusses â€Å"best practices† in the way official aid is given and how an ideal agency behaves. It looks at issues such as transparency, specialization, selectivity, ineffective aid channels like tied aid and overhead costs. These agencies are classified into bilateral and multilateral agencies and multilateral agencies were found to rank high while UN agencies were ranked the worst. The article is important in helping to understand the aid agencies and their role in international development. The article discusses the influence of the U.S or donors on multilateral institutions such as the World Bank thus hindering their achievement of millennium development goals and development effectiveness. It is helpful in understanding the workings of Bretton Wood institutions and the disadvantages they have due to donor influence. The book contains articles by leading scholars and practitioners and has chapters dedicated to actors and aid agencies hence it is important in understanding bilateral and multilateral aid and importance to development. The book gives an account of difficulties faced by countries due to bilateral aid from many sources and neglect of some countries. It is important for the research in assessing the disadvantages and advantages of bilateral

Steps To Developing The Marcom Plan Marketing Essay

Steps To Developing The Marcom Plan Marketing Essay A strategic plan is an organizations way to define the direction in which it is going to go in terms of performance and the way it is going to allocate its resources in order to do so. To define the strategy of the organization, it is important to recognize its current standing and the possible opportunities through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions: What do we do? For the NGO and Productivity Board context, we are going to raise the awareness of the general public concerning productivity. For whom do we do it? This is going to be by following our marcom plan. How do we excel? This can be done by ensuring that the disadvantages to over providing information are alleviated. A strategic plan must be in line with the missions vision, mission statement, values and strategies. Our duty as advisors of the NGO is to use the tools of the strategic plan i.e. PESTEL, SWOT, ATM approach etc. (which are discussed earlier in this assignment) and devise a marcom plan in order to determine the overall direction of the organization as well as plan the allocation of resources. The marcom plan is defined in detail in the following sections. 8.1 Marcom plan Marcom is an abbreviation for marketing communications. Marcom is targeted communication and interaction with customers by using one or more means of media, such as direct mail, the press, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single tactic of communication (or advertising), but more frequently combines several means. Marketing communication wires the development of brand awareness, which means that consumers deduce information about the product into insights about the products characteristics and its position within the bigger market. Businesses also use marketing communication to preserve the products existing customer base, and to strengthen relationships with customers and suppliers. Marcom strategy defines the businesss plan for product information dissemination and brand awareness development. 8.2 Marketing communications planning framework (Model) The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan created by Chris Fill. The MCPF is intended to solve the inadequacies of other frameworks. Fig 3: Marketing communication planning framework The above diagram shows the marketing communications planning frame work. We have already covered the context analysis through the earlier chapters of this assignment through the components of this analysis which includes: Define market or subject Trend Analysis Competitor Analysis Opportunities and Threats Organization Analysis SWOT-i matrix Strategic Plan The other factors of the marketing communication framework (Promotional Goals, Strategy, Communication Mix and Control and Evaluation) will be provided in Task 2, i.e. the recommendations that will be provided by each group member. This plan will have to make in a very systematic manner, assuming certain procedures have been made before the recommendations can be devised. These procedures are discussed in the following section. 8.3 Steps to developing the Marcom plan Marcom (marketing communication) plans can be very expensive. Developing a marcom plan in a systematic manner is crucial to spending its budget optimally and efficiently. Some steps in preparing a plan are as follows: Analyzing the Market Situation (Situation Analysis) Here we ought to know what position we presently hold in minds of prospects, what position we want to achieve, the action plan we have to undertake in order to attain that position, whether there is a unique difference in our products and whether that difference can be developed. For the purpose of our assignment we see that our NGO coupled with the Productivity Promotion Board is not in a competitive position and Define the Purchase (Or Information Receiving) Environment The marketing communications receiver and the buying influence pattern of the customer should be identified. The productivity context does not include goods being bought, hence this is not necessary. However study must be made whether the public is more responsive to one type of marketing than another or in one particular period than another. For example in the festive season (Christmas and New Year) very few people if not no one will bother about any productivity campaign. Establish the Marketing Objectives These objectives can vary from product to product. For the NGO with the PPB (Productivity Promotion Board) it includes the awareness of the general public concerning productivity and making everyone engaged in the productivity movement. Select Positioning Concepts Most Suited to Purchasing Environment The market positioning of the product should be made after considering the life cycle of the product, i.e. we should identify at what stage in its life cycle is the product which is to be promoted (Growth, maturity, saturation or decline). However for the purpose of the productivity context, there is no revenue to be considered following the sale of any product, hence the campaign for productivity awareness is not in any way affected by a product life cycle. Confirm the Basic Marketing Strategy This involves choosing among a list of alternatives the best marketing strategy for the product according to the market conditions and the product life cycle. This will further be discussed in Task 2 of this assignment. Create the Communication Objective whereby each objective should be Specific, Realistic, and Measurable The objective in this case, is a specific communication task to be accomplished among a defined audience in a given amount of time. An objective should be stated in terms of expected results, not in terms of activities or processes, i.e. for example to establish a 35% preference for Brand X among a target of 20000 buyers Develop Strategy A strategy outlines how the objective is to be accomplished. Communication strategies often deal with the message and identify the overall communications approach to be used; e.g. communicate the cost savings in using Brand A via testimonial advertising to be identified buying influences in the target markets. A wide variety of communication means can be used, for example space advertising, direct mail, PR activities, Trade shows, etc. The strategy must determine the proper allocation of resources that the budget permits into several categories in order to achieve the stated objectives. This will further be discussed in Task 2 of this assignment. Develop Tactics Tactics refer to the specific steps or procedures to be taken in order to meet objectives. They often deal with media as the media plans represent the actual tools which will be used to accomplish the desired result, for example to advertise throughout the year on television. This will further be discussed in Task 2 of this assignment. Benefits of having a Marcom plan Marcom is the promotions component of the marketing mix that comprises of product, price and placement. The key aspects of marketing communication include senders diffusing information to receivers via media. The firm which is marketing its product or service is very often the sender, while consumers are the receivers. Many businesses discuss marketing communications in terms of the marketing communication mix, which is also known as integrated marketing communications (IMC). The essential benefits of IMC include advertising, personal selling, public relations, sales promotions and direct marketing. Advertising Advertisements in the IMC mix are mainly paid commercials in media such as TV, radio, press, billboards and websites. Advertisements are good at updating and convincing mass audiences. Advertising reaches consumers both before and after the contact with the product being marketed. This before-and-after effect helps with valuable word-of-mouth publicizing as consumers recall the information they will receive through the productivity campaign. Public Relations Public relations are indirect communications through news outlets and other credible sources. This type of marketing communication requires the cooperation of the news media. The public is likely to believe public relations messages above all other types of marketing communications. Public relations will reach the public best before they make their purchase. Direct Marketing Direct marketing is marketing communication through postal mail, email or over the telephone. It is information that is prepared quickly and customized to consumers whose contact information is kept in the businesss database. Direct marketing creates a rapport with the targeted person. Operating not unlike sales promotions, direct marketing affects the public instantly. 8.5 Disadvantages to Providing Too Much Communication Strategy Communication strategies are employed by companies of all sizes. These strategies are aimed at determining how information will be circulated to the public when it comes to new product launches, PR or marketing in general. Communication tactics can also refer to the way in which businesses converse with stakeholders and staff. In the development and implementation these strategies, however, companies need to be watchful to not provide too much communication. There can be disadvantages to doing so. Sensitivity One of the detriments to providing too much communication is that it may result in some sensitive information being leaked to the public. This can be especially dangerous in the case our NGO in the way that if one piece of information is leaked that contradicts our marketing campaign, then our message will come off as confusing and unclear to the public. Also, this will harm our credibility and reputation in the publics eye. Brand Brand image is important for business. A business brand is its individual and core identity. The struggles for promotion at times flood the market with advertisements, and this can erode the effectiveness of the publicizing effort. Too much promotion may send the wrong meaning to the customer base and harm the brands reputation. 8.5.3 Control When information is spread to the public regarding a company or an organization, there is always the risk of someone misusing that information in a detrimental way. This could damage the business reputation and hurt its standing in the business community. By limiting the flow of information to outsiders, the marketing manager can keep a tight control over the information and determine how and when it is shared with others. This also means limiting the information as it shared within the company as well. Employees should always be among the first to know important information but only as necessary. Miscommunication Miscommunication is also a potential drawback to providing too much communication. When communication is provided frequently, it is possible that errors may occur and transfer a message that was not originally intended. Miscommunication can lead to public relations concerns that can be risky for the company and its reputation.

Fly Away Peter and Heart of Darkness :: Essays Papers

Fly Away Peter and Heart of Darkness Fly Away Peter, written by David Malouf, is set in 1914-1915 during the period of World War One. The story of the main character, Jim, begins in his home in rural Queensland before embarking on a journey in France to fight in the war. Heart of Darkness, written by Joseph Conrad, is set in a similar period of time. The main character Marlow’s journey is to the Congo, which had recently become a part of the Belgium Empire. Both characters undertake a physical, intellectual and spiritual journey. They also learn about themselves individually as well as about humanity which brings them to question the meaning of life. At the beginning of the two novels, both Jim and Marlow are somewhat innocent to what lay ahead of them. Malouf describes Jim as being in a state of ‘dangerous innocence’ in the early chapters of Fly Away Peter. He is portrayed as being a person who is not well educated, has limited experience of the world and doesn’t like change. ‘New views of the things didn’t interest him†¦Ã¢â‚¬â„¢ pg. 50. In Heart of Darkness, Conrad portrays Marlow as a man who loves adventure, which is quite unlike the character of Jim. He has seen and experienced much of the world. However, he is innocent because he has never been to a place like Africa where colonialism exists. He has always lived in a civilized world controlled by rules and regulations and so has never witnessed the effect lack of restraint can have on people. As Jim and Marlow undertake their physical journeys, both begin to lose their innocence and gain knowledge of the world. Jim begins to lose his innocence when he goes to Brisbane and sees how the news of war affects people. The change makes him realize he wants to experience more in his life and so enlists to fight in the war. On arrival in France Jim finds himself in a ‘world unlike anything he had ever known or imagined.’ p58 He experienced the horrors and living and fighting in the trenches and the way war transformed soldiers into different people that became unrecognizable. As he sees the people killed and replaced and killed again he becomes a veteran of war and feels himself growing older. Marlow begins to lose his innocence when he arrives in Africa and witnesses the effects of colonialism.

College Essay: Loosing School Essay

â€Å"If you don’t want to take school seriously, then I guess I’ll look forward to seeing you working your shift at McDonald’s when I stop by for the fries†. This is what my mom told me when I was an eighth grader. My parents are very accomplished people; my mother is a registered nurse and my father is a lawyer. So her words cut deep and hit me where it hurt. Why was she telling me this? Because I deserved every bit of it. I was at a point in my life when I was very immature. I was a bad egg, a wannabe â€Å"cool kid†, and a class clown. I used to be a small kid, but I grew taller way before others in my own age group. So after a while, my self-esteem rose back to its normal height and I became used to being the biggest kid in my class. This followed me all through middle school. When I was an eighth grader, I took advantage of this and used the size of my body to inflict fear in other students. Not only did I utilize my height as a fear factor, but also I imposed dread with the people I hung around. I was what is described as a â€Å"tomboy†, and I was friends with guys that I would use as threats to get what I desired from others. I was a bully. My school was quite loose with the bullying policy, so every time I got in trouble, I would weasel myself out of the situation by getting my friends to bear false witness to my fabricated stories. By the middle of the school year, it seemed like I was more feared than adored by most of my fellow students. This should have sickened me, but instead it gave me a twisted sense of pride. The school district was ready to suspend me. Not only was I making my fellow classmates uncomfortable, but it was now affecting my academics. And ever since I first learned the meaning of the word â€Å"important†, my parents have hounded into my head that academics are crucial to my future; academics determine your future existence. What kind of reputation was I leaving for the Michaels family name? As soon as I would leave middle school and enter high school, my brother would be entering middle school. He didn’t deserve to cross the threshold of elementary to middle school with a bad reputation waiting for him. On the days I was in a better mood, I would let my poor friend choice control me and I would walk around with my â€Å"friends† and skip class. Even  when I did go to class, I would show up to class late. I lived fairly far from school, so I had to take the bus to school. Both of my parents worked early; by the time I had to wake up for school, they were on their way out and headed to work. This meant that if I chose not to go to school I could stay home. Even if I was late and missed the bus, I had no way to get to school. Now, not only did I have a chance of getting suspended or even expelled for bullying, but also because of my poor attendance. And because I was rarely in class, my grades were suffering, lowering my GPA and almost making it harder to graduate and move on into high school. And this was quite ironic, considering that I had always been known as a bright child before this charade began. With all the stress of strenuous work and a full schedule, my father now also had to worry about what was going on with me. And it was safe to say that I had always been what is known as a â€Å"daddy’s girl†, so this extremely discomforted him. He was constantly receiving phone calls from school teachers and counselors, constantly having to take days off of work to have parent/teacher meetings. All of this was driving my father insane, emotional-wise. He was at a breaking point. It was only after he told me that if I was going to waste his time and so much of his feelings going to school only to act insubordinate, then I should at least have the decency to tell him forthrightly. He went back to school as a middle-aged man to pursue his dream of being a lawyer because when he was younger he did not have the opportunity. My father is essentially a walking illustration of the American Dream, and I cannot believe that at that point in time I could not see that. It was these words that put me in a very doleful state of mind. After that talk from my father, I actually took the time to sit down and evaluate the things I was doing and how they were going to affect me and the family I love. It was the summer before my first year of high school that I broke down and did nothing but cried. Cried because of the position I put my parents in, the way I made them look, the way I made them feel. Cried because my parents abandoned the life they had in their native land to migrate to this beautiful country, to strive for the American dream. My dad left his family at the age of 22 and my mother at age 19 and they endured  the many turn-downs they got while trying to obtain a visa. They arrived in a place thousands of miles from home, where the language was foreign, the money was different and the people were prejudiced. He was often put down because of the color of his skin, but he was determined to start a life in the U.S. and determined to give his kids the life he never had. And here I was, throwing it all away because of my negligence and my immaturity. I could not live with myself knowing I was discounting my parents’ struggles, all of their hopes and dreams. From that point on, I made it my goal to never make my parents go through something like that ever again. To this day I can say that I have been true to my word. Everything about me has been a complete 180 degrees from the person I was in middle school. The people I call my friends, the way I think, and even the way I dress have changed. They now reflect the person I am today: all of my hopes and achievements.

Content Analysis Of Gender Stereotypes in Magazines Essay

It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze whether the content (writing, pictures, and advertising) in magazines employs the use of stereotypes in their depiction of gender. Initial Investigation Before conducting the research, I went to library and looked through two different magazines, Sports Illustrated (SI) and Chatelaine, which were both released in November 2011. SI is a sports magazine with a gender-neutral name, but there is one long-held view that women are not equal to men in the realm of sports. I’m not talking about the performance levels of athletes, but the idea that accomplishments of female athletes are not celebrated equally to those made by male athletes. As for Chatelaine, which means a woman who owns or controls a large house, it is a Canadian magazine focused on female interests, and according to the magazine, those interests are fashion, beauty and decor, to current affairs, health and food. The cover of SI shows a male basketball player in mid-air about to score a point, which isn’t anything that is grounds to claim that SI is gender biased. However, the editorial content on the cover provides more interesting tidbits as it promotes a list of the premier college basketball teams in the United States, but the list for women’s college basketball is half of the men’s league. Going through the 112-paged issue, I found there to be only five pages dedicated to female athletes. In fact, the first image of a  female in the magazine is an undressed lady sitting cross-legged on a beach. There is no mention of her interests, thoughts, or even her identity, as her only purpose on the page seems to be showing her body. To my surprise, this wasn’t an ad but an SI article that focused on tips for photographing swimsuit models. While the image can be interpreted as simply showing the end-product of a skill (photography), but it doesn’t remedy the fact that the skill involves using women primarily as sexual objects. Besides that, the ads in the magazine were for products, such as shavers, gadgets, and cars, which both sexes could be equally interested in; however, it is fascinating to note that the advertisements make those products seem to be solely for men. As for the other magazine, Chatelaine, it was actually more extreme in portraying gender stereotypes. One of the first things that I noticed was that it had a lot more advertisement. In fact, I would say that the ratio of ads in the magazine almost compared to the previous magazine would be three to one. Also, all the advertisements were for women products such as make-up or hair products. As for editorial content, I noticed the cover had the headline â€Å"The Most Talked-About Women in 2011.† This would certainly be proof or at least could be seen as hinting that women covet gossiping. For me, the most intriguing aspect for me was that it was a women’s magazine but had plenty of female stereotypes. Lastly, there was no appearance at all of men in the magazine. I did not have time to analyze all the articles but I saw no picture of a man except for one random shaving ad. Units of Analysis and Observation For this research, the unit of analysis or the major entity that will be studied will be magazine content. The portrayal of both sexes and the relations between them will be studied in magazines by examining three features, the pictures, writing and advertisements. Pictures can evoke strong feelings in people and they usually carry implicit and explicit messages, thus I will be tracking the messages that relate to gender stereotypes. Besides that, I will also be looking out for writing in the magazines’ editorial content that suggest gender stereotype. Lastly, ads will be looked as the type of product and lifestyle associated with said product that is being depicted may show gender stereotypes. For this research, the unit of observation are magazines as obviously will be making  my observations in magazines. What are the reasons for choosing this medium? Convenience, easy to secure, and also it is quite easy to analyse compared to other mediums. However, there is one important criterion for magazines, such as they have to be in English language as it will be important in identifying gender stereotyping in the writing. Though, there are criteria that are not important to me such as the genre (men’s and women’s magazine) and also, the magazines will not be filtered in terms of their release date Sample The next step is securing a list of the all unit of observation, the magazines. The sampling method that I would use is for this research would be random selection. My sampling frame for the research would be British Columbia, because of lack of resources. To acquire a list of magazines, I would first go to libraries and check the archives to get listings for magazines of all genres. As I already mentioned, I would be interested in looking at magazines that are also from the past. For this reason, I would rather go to a library than a store as their supplies will be limited. Thus, I would then choose from the archival listing of magazines in the libraries, and get the size of my list to 250, and then I would randomly select 100 magazines from that list to research. Variables In our research goal, we are analyzing the content of magazines for absence or presence of two variables; the use of male and female stereotypes in magazines. These two variables can be identified and defined by first coming to understand what the term, gender stereotype, means. Firstly, gender stereotypes are a social construct that depict men and women having a set of social and behavioural norms that are considered to be socially appropriate for individuals of a specific sex in the context of a specific culture, which differ widely between cultures and over time. Many of our current gender stereotypes, such as men are stoic or women are rumour-mongers, have roots in ancient myths, religious accounts, and archetypes. Thus, these stereotypes have existed with mankind long before the advent of mass media. However as mentioned earlier, mass media has certainly had a significant role in the transmission of these values and thoughts across any society. More importantly, these gender stereotypes are harmful to society when  people often inaccurately categorize individuals according to their group membership because they assume stereotypes to be based on reality. Traditionally, it has been females who have suffered by being pressured to reach a perfect socially-accepted body image, but as media now fixes its gaze on the idealized super fit male bodies, males too are feeling the weight of this social construct. Thus, the use of female or male stereotypes in magazines can be identified by recognizing whether the depiction of either sex uses a set of socially constructed attributes, behavioural patterns, and roles. Thus, in the next section I will show instances or examples of gender stereotyping that will indicate the absence or presence of the two variables. Indicators For the first variable, the use of male stereotypes in magazines, it can be indicated by checking for common male stereotypical beliefs. For instance, men are usually portrayed as stoic and unemotional. Besides that, they are also typically defined by their possessions and their ability to gain these possessions through a successful career. Also, they are thought to be independent and heroic, coming to the rescue of any damsel in distress. Furthermore, they are usually depicted as physically strong and aggressive. Other than that, they are also narrated as having poor domestic skills such as cooking. Lastly, the male is sexualized by being pressured to have a bigger body size that is muscular or sexually potent. For the next variable, the use of female stereotypes in magazines, it can be indicated by identifying female stereotypical beliefs. For example, females are usually thought to be emotional and prone to mood swings. Besides that, they are defined by their beauty or their clothing. Also, they are usually dependant, reliant on others for support, and needs rescuing from males. Other than that, they are also depicted as being submissive, having to please others before they can please themselves. Also, they are usually depicted as limited to playing a domestic role as a housewife and caretaker of the family and household. Besides that, females are also sexualized by being pressured to have a slim and voluptuous figure. Additionally, there is almost a mirroring between the ways each sex is portrayed using stereotype. This is an interesting aspect that also actually makes the research more â€Å"smoother† and faster as it will be explained in the next section. Codes The next step is to codify the indicators that we have established so that they can be measured and quantified to answer the research question. These codes will be able to represent stereotypes for both sexes as we have noted the inverse relationship of the stereotypical attributes and behaviours for each sex. One key issue is that the following codes may embody more than one of the previous indicators. One of the first codes is suggestive body language. Indeed, the way in which the subject’s body is postured can either connote different stereotypes. Although this code will probably be primarily used in analyzing photographs or advertisements in magazines, written articles also may describe the body posing in a way that suggests certain stereotypes. For instance, the stereotype of a female’s submissiveness if the female subject, in the magazine content, has a reserved facial expression or a male’s dominance can be expressed by a male subject, in the magazine content, though a powerful stance. Another stereotype expressed through body language is the emotional state of a subject, as a male with a silent expression can show the stoic stereotype, whereas a female crying can show the overtly-emotional stereotype. Another code to systemize the indicators is idealized appearance. This may sound vague and similar to the previous code, but for our research purposes, this term will represent how the men and women are dressed and their physique as well. Clothes are regarded as a status symbol and one may associate an individual with a higher or lower social class by examining their attire. And when there is a lack of clothes, the focus of the magazine’s reader is drawn to the subject’s physical body. Thus, the stereotype being expressed here would be the objectification of each sex. Magazine content that embody this code frame the reader’s perception of information according to the contour of the model’s body contour, thus certain body sizes are considered idealized because they are shown more. The last code used for the research is stereotypical tasks. To explain, the actions of the male or female that are shown or described to be doing in the content of a magazine can connote several stereotypes. For instance, a female in a magazine may be shown to be working a traditional domestic role and a male may be shown as having a successful life by having a career that is high-paying. Another one would be females may be described as having a set of particular interests such as shopping or gossiping, whereas a male’s interests may be described as working out or professional. Besides that, the stereotypical task will also include what are they saying as as their expression of their thoughts can show any of the indicators. Analysis/Measurement The next step is to outline a way to make sense of the data that is being collected. I will do this by designing a tally sheet that separates unit of analysis from unit of observation while counting the frequency of the codes. The first column is for Magazine ID, each magazine that is randomly picked from the sample size, and each would be assigned its own number. The next three columns would be for the three codes discussed earlier. Then it would be divided into two columns as I want to see the code applied for each of the two variables (the use of male and female stereotypes in magazines). I wanted to account for two variables because I find this useful to see if there is an equal ratio of gender stereotypes or is it always extreme? Suggestive body language Idealized appearance Stereotypical tasks Magazine ID Male Female Male Female Male Female 01 23 7 8 55 40 22 02 40 11 20 17 23 28 03 09 23 18 14 15 17

Return to Bitter Creek essays

Return to Bitter Creek essays Return to Bitter Creek takes place in Bitter Creek, North Carolina, during current times. There are many acres of beautiful land. There are a lot of trees and plants. The weather is seasonal, although mild during the winter. Most of the action occurs at a farm, and in a house. Although the story involves family conflicts, and could take place anywhere, the setting was relevant to this plot because a lot of what happened involved nature, horses, and rural jobs. Lacey Bittner is the main character. She is a teen-aged girl who lived with her mother, Campbell, and her mothers boyfriend, David. Lacey is upfront, honest, hard working, efficient, and kind. When someone is rude she tells them how she feels. For example, she tells her mother when she thinks her mother is being inconsiderate. Whenever she has a job to do, like making a cabin in the trees, or clearing the pasture for the horse, she gets to it right away, and continues until its done, even late at night. She tries to fit all her activities in, including school, sports, and taking care of her horse; she is responsible. Even though her mother doesnt get along with the rest of the family, Lacey is still pleasant to them. The main conflict is man vs. man. This is a story about a family who just cant get along with each other. There are personality conflicts between mothers and daughters, and cousins and cousins. There is squabbling over such things as who can spend time with whom, and who will drive to school. Campbell, Laceys mother, lived in Bitter Creek her whole life, but she didnt get along with her family, especially her mother. She moved away to Clio, Colorado with Lacey, being single. She met a man name David. They were very close and lived together, but werent married. They moved back to Bitter Creek, North Carolina because David found a blacksmith job there. When they arrived in Bitter Creek, they bought a little ho...

dreams1 essays

dreams1 essays Dreaming is an experience that has fascinated people for a very long time. Although researches about dreams have been limited in the past, it has developed tremendously in its field of science. There are many explanations why people dream, but there are three main theoretical explanations for why there is dreaming: the biological view, the cognitive view, and the psychoanalytic view. I will be assessing a dream of my own, using all three perspectives. All three views have been debated thoroughly in the past, but it is the psychoanalytic view that has created the most attention to me. In the end, I will show why I find the psychoanalytic view most valuable. I recently had a very simple dream of going fishing with my dad at a lake. The dream was very vivid, in that I went through a series of steps. The initial step was setting up the fishing gear, the second step was the actual fishing, and the last step was catching fish. I frequently have this dream and it has reoccurred throughout my life. Maybe dissecting my dream with these three theories will help explain why I dream of this so frequently. Perhaps one of the most important discoveries for neurobiology of dreams occurred in 1953. It was the discovery of the rapid eye movement(REM)(Piero, 3). REM is a stage of sleep marked by rapid eye movements, high frequency brain waves, and dreaming (Huffman, 144). It is this stage that influenced the coming of the first theory I will talk about, the biological view or also known as the activation-synthesis hypothesis. It was Alan Hobson and Robert W. McCarley in 1977, who showed that most physiological and cognitive characteristics of REM sleep are associated with the same brainstem physiological control system that activates body and mind in the waking state (Antrobus, 2). In other words as certain cells in the sleep center of the brain stem are activated during REM sleep, the brain struggles to make sen ...

Present Simple Lesson Plan for Adult English Learners

Present Simple Lesson Plan for Adult English Learners Teaching the present simple tense is one of the first, and most important tasks when teaching beginners. Its a good idea to teach the present simple of the verb to be to begin with, and introduce simple adjectives to help students expand their understanding of the verb to be. After English learners are comfortable with the present and past forms of the verb to be, teaching the present simple and past simple will be much easier. 5 Steps for Introducing the Present Simple Start by Modeling the Present Simple Most English learners are false beginners. In other words, they have already studied English at some point. Begin teaching the present ​simply by stating some of your routines: I get up at six-thirty in the morning.I teach at the Portland English School.I have lunch at one oclock. Students will recognize most of these verbs. Model some questions for the students as well. At this point, its a good idea to ask yourself a question and provide the answer. When do you have dinner? - I have dinner at six oclock.When do you come to school? - I come to school at two oclock.Where do you live? - I live in Portland. Continue by asking students the same questions. Students will be able to follow your lead and answer appropriately. Introduce the Third Person Singular Once the students are comfortable speaking about their own basic daily activities, introduce the third person singular for he and she which will prove the most difficult for students. Again, model the present simple third person ending in s for the students. When does Mary have dinner? - She has dinner at six oclock.When does John come to school? - He comes to school at two oclock.Where does she live? - He lives in Portland. Ask each student a question and ask another for a reply, creating a chain of questions and answers changing from you to he and she. This will help students memorize this crucial difference. Where do you live? - (Student) I live in Portland.Where does he live? - (Student) He lives in Portland. Introduce the Negative Introduce the negative form of the present simple in the same manner as above. Remember to continually model the form to the students and immediately encourage a similar answer. Does Anne live in Seattle? - No, she doesnt live in Seattle. She lives in Portland.Do you study French? - No, you dont study French. You study English. Introduce Questions Up to this point, students have been answering questions so they should be familiar with the form. Make sure to point out the difference between yes/no questions and information questions. Start with yes/no questions encouraging students to answer in the short form. Do you work every day? - Yes, I do./No, I dont.Do they live in Portland? - Yes, they do./No, they dont.Does she study English? - Yes, she does/No, she doesnt. Once students are comfortable with short yes/no questions, move on to information questions. Make sure to vary the subjects up to help students become familiar with the tendency to drop the s.   Where do you live? - I live in Seattle.When do you get up in the morning? - I get up at seven oclock.Where does she go to school? - She goes to school at the University of Washington. Discuss Important Time Words Once students become comfortable with the present simple, introduce important time words such as everyday and adverbs of frequency (usually, sometimes, rarely, etc.). Contrast these with common time words used in the present continuous such as now, at the moment, etc.   She usually takes the bus to work. Today, she is driving.My friend sometimes goes out for dinner. At the moment, hes cooking dinner at home.Jennifer rarely talks to strangers. Right now, shes talking to a friend. 3 Strategies for Practicing the Present Simple Explaining the Present Simple on the Board Students will now recognize the present simple tense and be able to respond to simple questions. Its time to introduce the grammar. Use a present simple tense timeline on the board to stress the fact that this tense is used to express routines. I also like to use simple charts showing the underlying structure of this tense. Comprehension Activities Once you have introduced the tense and used the whiteboard to explain forms, continue teaching the present simple tense through activities which use the present simple in context.   Continued Activity Practice Students have learned to recognize the present simple, as well as understand the form in comprehension activities. Its time to continue by having students use the present simple to describe their own lives in both spoken and written form. This detailed lesson on daily routines will help you continue the practice. Expected Problems Here are the most common challenges for students when using the present simple: Confusing with the present continuous for actions occurring at the moment of speaking.Use of s in the third person.Auxiliary verb usage in the question and negative form, but NOT in the positive form.Placement of adverbs of frequency.